Category: Marketing
Bangkok, Thailand – Big C has expanded its partnership with ThaiNamthip Coca-Cola to roll out localised activations across 130 Big C Food Court locations nationwide. Under the agreement, ThaiNamthip Coca-Cola has been appointed as Big C’s authorised beverage partner, granting the company exclusive distribution...
Singapore – The Singapore Tourism Board (STB) is playing Cupid with ‘Aunties, Not Algorithms’, a matchmaking campaign inviting singles to ditch endless swiping and trust auntie intuition instead—with the reward being an all-expenses-paid, auntie-approved first date in Singapore. Timed ahead of Lunar...
Mumbai, India – Hashtag Orange, Gurugram-headquartered integrated marketing agency, has promoted Gaurang Menon to managing partner & creative head for West. In his expanded role, Menon will continue to oversee Mumbai operations with a focus on growth, expansion, and creative effectiveness. Menon...
Singapore – Despite global economic uncertainty, travellers remain committed to spending on travel, with Asia Pacific consumers 50% more likely than those in Europe and the US to increase their budgets in 2026, according to a Klook report. The report highlights strong international travel intent, rising...
India – Cars24, an auto-tech company, has unveiled a new brand campaign featuring its CEO, Himanshu Ratnoo, to announce two industry-first assurances for used-car buyers: a Lifetime Warranty and a 30-Day Return Policy. The campaign, conceptualised by Talented and directed by Shivang Monga of First December...
Argyilan said she has long followed LiveRamp’s role in the advertising ecosystem.
Singapore – The Government is drafting regulations to govern the sale of blind box, or “gacha”, products in Singapore, including the possible introduction of mandatory and standardised disclosure of odds and probability ranges. Responding to a written parliamentary question from Dennis Tan on 12 February,...
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) Eastern Region has partnered with the Thailand Gastronomy Network, Krungthai Card, and SIXT Thailand, alongside regional stakeholders, to launch a tourism initiative titled “EAT THE EAST: THE GRAND ROAD TRIP”. The campaign seeks to promote local...
Manila, Philippines — Nearly half of consumers surveyed globally (45%) now use artificial intelligence tools during their shopping journeys, even as 72% continue to make purchases in physical stores, according to a new study by the IBM Institute for Business Value in collaboration with the National Retail...
U.S.A. – Global media brand Forbes has appointed Linda Boff as president of its CMO Network, where she will lead the influential CMO community and oversee Forbes’ multi-platform marketing initiatives, including live events, content, and community engagement. Boff, currently chief executive officer of...
