Category: Marketing
Singapore – Singapore’s SPH Media is stepping deeper into the loyalty economy with its partnership with KrisShop to sell digital subscriptions to The Straits Times and The Business Times on KrisShop’s online storefront, marking the retailer’s first foray into digital subscription products. The titles...
Hong Kong – TBWA Hong Kong, part of Omnicom Advertising, has named Mike Choy and William Chow as joint creative partners, marking a new chapter in leadership for the Disruption® agency. Under the new structure, Mike Choy has been elevated to creative partner to join William Chow, who already holds the...
Manila, Philippines – Jollibee marked its presence at the 2026 Panagbenga Festival in Baguio with a series of brand activations spanning parade participation, campus sampling, in-store promotions, and sustainability initiatives. The quick service restaurant chain joined the festival’s large float competition...
Across marketing, advertising and technology women in leadership across the APAC region reflect on the structural barriers that persist and the responsibility leaders carry to create systems where women have influence. All these leaders echo the same sentiment that equitable innovation does not...
Singapore – Adidas is reviving one of its most recognisable silhouettes, unveiling a global campaign for the Adidas Superstar fronted by Samuel L. Jackson and a roster of music, sport, and fashion names. The Spring 2026 push, released this week, positions the Superstar as a cross-generational staple,...
Manila, Philippines – Arthaland has partnered with independent agency GIGIL to launch a new campaign promoting its sustainable condominium development, Una Apartments (First Apartments). Titled “Not For Sale”, the campaign centres on an offbeat film that draws on the idea that many of life’s first experiences...
His remit includes supporting retailers and brands seeking more measurable, data-led retail media outcomes and contributing to Zitcha’s broader commercial strategy.
Bangkok, Thailand – Tourism Authority of Thailand (TAT) has announced that Tomorrowland will be staged in Asia for the first time, with the event set to take place in Pattaya from 11 to 13 December. The electronic dance music festival is traditionally held in Antwerp, with select editions mounted in...
Singapore – Pokémon Center SINGAPORE, the city-state’s flagship Pokémon store at Jewel Changi Airport, will close temporarily from 1 April 2026 for a major localised revamp, the company announced on March 2. The renewal, the first of its kind outside Japan, aims to weave Singaporean culture into the...
Melbourne, Australia – Starbucks has reopened its Melbourne Central coffeehouse with a fresh look that blends local art and the city’s signature café culture. Sitting at the corner of Swanston Street and La Trobe, the store now seeks to do more than pour coffee—the flagship store forms part of...
