Category: Marketing
Singapore – Grab Holdings Limited has signed definitive agreements to acquire 100% of U.S. digital investing platform Stash Financial, Inc. in a deal that accelerates its financial services roadmap and expands its footprint into the mass-market investing segment. Under the agreement, Grab will acquire...
Bangkok, Thailand – One Bangkok has rolled out its Chinese New Year activation, headlined by a festival and several on-site activities. The celebration aims to bring together traditional beliefs and culture with a contemporary, urban lifestyle. The festival and accompanying promotions will run...
The production is described as Malaysia’s first Chinese New Year film told in Teochew, reflecting U Mobile’s emphasis on cultural representation and authenticity.
Singapore – Independent Southeast Asian communications agency Mutant has launched Mutant MICE, a dedicated regional offering designed to strengthen how meetings, incentives, conferences and exhibitions are positioned and amplified across Asia. Announced on 12 February 2026, the new service formalises...
Developed by Chariot Agency, the film represents what the agency describes as an evolution in TNB’s festive storytelling, moving beyond traditional celebratory narratives to address social tensions and everyday misunderstandings.
K-Wave has long been a global phenomenon, from chart-topping K-Pop hits to binge-worthy K-Dramas and fashion trends flooding social feeds. But in Indonesia, the influence of Korean culture goes beyond fandom. For the country’s Gen Z and young Millennials (Gen MZ), K-Wave has been remixed, personalised,...
In an internal memo by Michael Sabban, president and CEO of Philtranco sent to employees on February 2, he stated that ‘serious business losses’ led to the company to shut down its operations–effective by March 30 this year.
Singapore – Singapore will establish a National Artificial Intelligence (AI) Council chaired by Prime Minister Lawrence Wong to drive AI transformation across key sectors, he announced during his Budget 2026 speech on February 12. According to CNA, the inter-ministerial council will launch and oversee...
Hong Kong – Lee Kum Kee has relaunched its premium oyster sauce with a campaign aimed at reintroducing its relevance to younger home cooks while highlighting the brand’s century-long heritage of craftsmanship. While Lee Kum Kee has long been a household name for home-cook sauces across many markets,...
According to the company, Trapper emerged as the highest-scoring agency, evaluated on strategic strength, commercial competitiveness and a data-led approach aimed at delivering measurable business outcomes.
