Category: Marketing
Hong Kong – Chow Tai Fook Jewellery has opened its first flagship store, expanding its product range and introducing a lifestyle offering as part of the company’s broader brand transformation strategy. Located on Canton Road in Tsim Sha Tsui, a key luxury retail district in Hong Kong, the store opened...
Singapore – The LEGO Group has unveiled an expanded Asia-Pacific regional hub in Singapore, now spanning more than 7,000 square metres across four floors and housing over 500 employees, marking its latest investment in world-class workplaces and regional growth. The upgraded hub strengthens the company’s...
Kumar joins the organisation as the Asia-Pacific region continues to play a significant role in advancing JA’s mission of equipping youth with skills and confidence for the future.
Bangkok, Thailand – Ahead of the premiere of Girl from Nowhere The Reset on 7 March, SOUR Bangkok has launched an out-of-home billboard campaign across key locations in Bangkok. Girl from Nowhere follows the story of Nanno, a mysterious girl who transfers between different schools and exposes misconduct...
Singapore – The Singapore Tourism Board (STB) has appointed Edelman as its public relations agency following a competitive pitch. The mandate takes effect immediately for two years and two months, with an option to extend for a further three years upon completion. The appointment comes as STB advances...
Singapore – McDonald’s Singapore hosted its largest community Lohei celebration at Punggol Digital District, bringing together more than 200 ComLink+ families and Punggol residents from diverse backgrounds in a festive show of unity and togetherness. The event was attended by Gan Kim Yong, Deputy...
The name Le Truc is derived from the French term for “the thingamajig,” reflecting the idea of concepts emerging from collaboration across diverse disciplines.
It’s rare for marketing leaders to have experience in both aviation and hospitality, but for Plaza Premium Group’s new associate director of marketing and communications, Julian Sng, this combination is exactly what made the role appealing. In this new position, he is tasked with taking the company’s...
As brands face increasing pressure to retain customers in a volatile economic environment, loyalty has become a critical strategic battleground.
Tokyo, Japan – Dentsu Group Inc. has appointed Takeshi Sano as its new president and global CEO, as part of a newly announced global management structure set to take effect on March 27, 2026. The changes aim to enhance execution excellence and drive stronger growth outcomes for the group’s clients. Under...
