Category: Marketing
Manila, Philippines – GIGIL’s latest out-of-home (OOH) campaign for Grab highlights how the company reinvests earnings from each ride and delivery to support its riders, aiming to shift passenger perceptions. The initiative demonstrates that fees do not simply go to the company but help fund programs...
Hong Kong – Prudential Hong Kong, together with VML, has unveiled a new integrated campaign that turns parental anxiety about AI into a conversation on opportunity, creativity, and future-ready children. Titled ‘Next-Gen’, the campaign responds to a joint survey with FuDan University, which found that...
Southeast Asia – Nestlé and Wyeth Nutrition have extended their collaboration with digital agency Greenpark for a second year, continuing their work on ParenTeam, the parenting platform operated by the companies. The renewed partnership emphasises an omnichannel approach, moving ParenTeam away from...
Big Tree, an out-of-home (OOH) advertising solutions provider and a subsidiary of Media Prima Berhad, said the initiative continues its focus on community engagement through Digital Out-of-Home (DOOH) platforms.
Under the agreement, GO Communications will oversee integrated public relations, communications and storytelling initiatives across Fresh Events Asia’s full portfolio of flagship events.
Bangkok, Thailand – True Plookpanya, under True Corporation, has partnered with the Autistic Thai Foundation to launch the fourth Autism Digital Learning Center in Thailand, located at Wat Huai Mu School in Ratchaburi province. The initiative aims to expand digital access and life-skills training for...
Bangkok, Thailand – Yukontorn Wisadkosin has been appointed ASEAN president of Hyundai Motor Asia Pacific (HMAP), effective 2 March. In the role, she will oversee regional operations and alignment, aiming to drive long-term growth across Southeast Asia. Wisadkosin brings over 20 years of senior leadership...
At the centre of the DC26 agenda is a belief that “you cannot grow with the status quo,” with the agency aligning leadership, disciplines and delivery around that principle.
India – Britannia Industries has expanded its iconic 50-50 brand with the introduction of its ‘50-50 Cheeze Dipped Crunchy Layered Sandwich’, a new format designed to combine contrasting textures in a single snack. The product features 22 baked layers that provide a structured crunch, enrobed in cheese,...
APAC is a region of scale, diversity, and ambition, and for Omnicom Production, it represents one of the most important growth markets in the world. Since its launch as a global practice in 2024, Omnicom Production has sought to unify its studios and capabilities under a single model, combining...
