Category: Marketing
For our latest Agency Leadership Decoded, we spoke with Nizwani Shahar, chief executive officer at HAVAS Malaysia, to understand her leadership style within the agency.
Lee Kum Kee has teamed up with Grey Hong Kong to launch its first-ever U.S. campaign, aiming to build brand awareness and highlight the multilayered flavours of its signature Chili Crisp Oil to American audiences.
Singaporean bank DBS/POSB has released its new limited-edition home scent in time for the Lunar New Year, capturing the fragrance of mandarin oranges, a symbol of prosperity.
The AIA “It’s what’s inside, that matters” campaign launched to educate Malaysians to take a pulse check on their health and take stock of their protection and coverage.
The partnership designates PETRONAS AutoExpert as CARSOME’s Official Panel Workshop, with CARSOME providing training, internships, and workforce supply to support the expansion of existing and future service centres.
Design Bridge and Partners (DBP), a brand design company, has appointed Charlie Lowe as its chief strategy officer for Asia-Pacific (APAC), effective immediately.
During her previous role, Preeti and her team implemented the ‘Retail.Next’ concept across 19 dealerships and service centers in the BMW Group Asia region. She collaborated closely with the team in Indonesia to drive expansion efforts and support future growth for both the BMW and MINI networks.
The film also highlights how the decisions of today will impact the world for years and decades to come and seeks to inspire everyone to consider the enduring implications of their choices.
The brand's first film, ‘Beauty & Belonging,’ delves into the diverse definitions of beauty across the globe.
LoopMe, the technology company leveraging artificial intelligence to enhance brand advertising performance, has appointed James Parker as its new head of APAC to spearhead its regional expansion efforts.
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