Category: Marketing
Kuala Lumpur, Malaysia – Sun Life Malaysia has partnered with The Shout Group to roll out the second edition of Baju Raya Lama Baharu, a grassroots initiative that refreshes second-hand clothing into festive attire for underserved communities ahead of Hari Raya. The campaign, officially titled Baju Raya...
Makati City, Philippines – Champion Detergent, in collaboration with TBWA, recently staged ‘The Art of Dining’ activation in Makati, fusing art, culture, and product messaging in an immersive experience. The event featured Champion’s cleaning products alongside hand-crafted, garment-inspired table napkins...
Singapore – Publicis Groupe Asia-Pacific has appointed Naomi Michael to the newly created role of chief communications officer for APAC, where she will lead the Groupe’s regional communications strategy across markets and capabilities in one of its most diverse and high-performing regions. Michael brings...
Speaking to MARKETECH APAC exclusively about the campaign, Sai Tzy Horng, director of Julie’s Biscuits, highlighted the continued theme of its Raya campaigns on taking the time to pause and reflect.
Makati City, Philippines – Havas Red (Havas Ortega) has launched CRed, a creator marketing practice aimed at supporting brands in navigating the evolving, community-driven creator economy. The new practice formalises the agency’s creator-focused capabilities, reflecting the growing role of influencers...
Revolut customers can join a waitlist to be notified when the card goes on sale.
Japan – In its latest industry wink, Tokyo-based independent agency UltraSuperNew is offering an unexpected internship—this time to WPP CEO Cindy Rose. In a press release, the agency announced a three-month internship at its Tokyo headquarters, describing the offer as made “in a spirit of genuine generosity”,...
Singapore – Frasers Hospitality’s design-led lifestyle brand, Capri by Fraser, has launched a regional social media campaign titled ‘Capri by Fraser Takes Flight’ across Southeast Asia and Australia. The initiative coincides with the upcoming opening of the brand in Penang, Malaysia, in the second quarter...
Kuala Lumpur, Malaysia – Lotus’s Stores Malaysia, a subsidiary of CP AXTRA, has signed an agreement to acquire 100% of the issued and paid-up share capital of The Food Purveyor for MYR 1.66b (approximately THB 13.48b, or USD 425.8m). The Food Purveyor operates 50 supermarket outlets in Malaysia under...
The space is designed as an immersive retail environment featuring what the company says is its most comprehensive intellectual property (IP) product offering in the country.
