Category: Marketing
South Korea – Jollibee Foods Corporation (JFC) has taken a major step in expanding its Korean portfolio by signing definitive agreements for its 70%-owned subsidiary, Jolli-K Co., Ltd., to fully acquire South Korea’s All Day Fresh Co., Ltd., operator of the popular Shabu All Day hot pot chain. Founded...
Manila, Philippines – Jollibee Foods Corporation has announced that its subsidiary, Fresh N’ Famous Foods, Inc. (FNF), has entered into a Master Franchise Agreement to bring South Korea-based Compose Coffee to the Philippines. The move is part of the Jollibee Group’s strategy to expand its presence in...
In an era where local discovery starts online, ToffeeDev’s Local Boost Optimization (LBO) program has become a critical growth tool for small and medium enterprises across Asia Pacific. The program transforms Google Maps from a static listing into a dynamic, revenue-generating channel—helping brands...
Gurugram, India – Hyundai Motor India Limited (HMIL) has launched a nationwide brand campaign titled ‘Deewane India ka Deewana Humsafar’ (India’s Cricket-Loving Companion) ahead of the ICC Men’s T20 World Cup. The initiative forms part of Hyundai Motor Company’s multi-year Premier Partnership with the...
Shenzhen, China – Ralph Lauren has illuminated the skies above Shenzhen Talent Park with a large-scale “In Pursuit of Dreams” drone show, marking the start of the Year of the Horse. The display featured around 1,000 drones forming a sequence of images associated with the brand. The formations began with...
In the film, this tradition serves as a metaphor for how legacy, progress, and prosperity are built through collaboration rather than individual effort.
The series premiered on Xiaohongshu, where short-form serialised drama content has gained traction among Chinese-speaking audiences in Malaysia. Episodes were later rolled out on Scentify’s Instagram account to expand reach to a broader audience.
The "govern first" advantage: How PRecious Communications transitioned to an AI-first advisory model
PRecious Communications implemented a multi-layered strategy that prioritised security and human judgment over raw speed.
Bangkok, Thailand – KFC Thailand marked Chinese New Year with a campaign and on-ground activation centred on a limited edition product and sensory experiences. The launch event, titled “KFC Crack the Crunch: Chinese New Year Festival”, was held at the Tiger God Shrine in Sam Yan. As part of the campaign,...
India — Britannia has rolled out a new campaign for its ‘Cake Fudge It Choco Brownie’, drawing on everyday relationship mishaps and moments where digital mistakes leave little room for correction. Centred on the phrase “Fudge It”, the campaign reflects situations where a misplaced tap, an unintended...
