Category: Marketing
India – Over the years, more women have gained representation in professional spaces, but questions remain over whether those positions come with the opportunity to be fully heard. With this, MTV, in collaboration with RepIndia, has launched a digital film for Women’s Day that explores this dynamic in...
Singapore – Singapore’s home affairs authorities have launched a new public campaign warning that the threat of terrorism may be far closer to home than many residents assume. The campaign centres on a short film titled “Closer Than We Think”, released under the national SGSecure movement by the Ministry...
Indonesia – UGREEN, the global consumer electronics brand, has unveiled its “Activate Your Beat” campaign, showcasing its philosophy of designing technology that powers creativity and keeps life in motion. The campaign reflects UGREEN’s approach to developing products that aim to help users stay active,...
The film also portrays the challenges faced by Siti Rahayu Baharin and the children during the early stages of the project, including scepticism from the community, discrimination, and limited resources.
Singapore – Nearly 200 residents gathered in northern Singapore on Friday evening for a community Buka Puasa dinner hosted by McDonald’s Singapore, as Muslim families observing Ramadan broke fast alongside neighbours from the surrounding estate. The gathering took place at Our Greenview Hub in...
South Korea – Global modern tea brand CHAGEE has announced its entry into the Korean market, unveiling a banner installation at its Gangnam flagship store. The company plans to follow with banner displays at Yongsan I’Park Mall and Sinchon, with all three locations set to open in the second quarter of...
Bangkok, Thailand – Nescafé has launched a music-led marketing campaign to support the reformulation of its Nescafé Blend and Brew Rich Aroma product, alongside a consumer activation set to take place at Rajadamnern Stadium later this month. Called “More, So You Can Go All Out,” the campaign positions...
Indonesia – Havas Moonfolks has appointed Erwin Airlangga as chief strategy and growth officer as part of a broader leadership expansion aimed at accelerating the agency’s growth in Indonesia. In his new role, Airlangga will oversee strategic leadership across the agency’s media services while supporting...
Alongside the appointment, the agency has launched The Block, a bespoke offering dedicated to supporting the tourism board’s global marketing efforts.
Hanoi, Vietnam – Creative agency Happiness Saigon has begun positioning itself as a “creative-led, technology enabled” organisation. According to the company, the move comes as a response to shifts in the marketing industry, which now assesses creativity through how effectively it delivers measurable...
