Category: Marketing
Manila, Philippines – The Palawan Group of Companies has appointed Havas Ortega as its Media Agency on Record (AOR), marking a new phase in its media strategy. Celebrating 40 years of service, Palawan Group, which operates brands including Palawan Pawnshop, Palawan Express Pera Padala, and PalawanPay,...
Singapore – South Korean burger chain Lotteria has opened its first Singapore outlet at Jewel Changi Airport, officially welcoming diners from 11 February. The outlet is operated by Katrina Group Ltd. in partnership with Lotteria’s South Korean parent company, Lotte GRS Co., Ltd. Located beside the...
U.S.A. – Mattel, the global play and family entertainment company behind brands like Barbie, Hot Wheels, and UNO, has struck a deal with its joint venture partner NetEase to acquire full ownership of Mattel163, its mobile games studio. Mattel163, launched in 2018, develops digital games based on Mattel’s...
Titled Stay ONG in Health and Radiance, the campaign shifts the traditional notion of fortune beyond material success to focus on holistic wellbeing.
Bangkok, Thailand – Lotus’s has opened Lotus’s Oasis Pattanakarn 30, a new community mall in Bangkok’s Pattanakarn 30 area, expanding the lifestyle-focused retail portfolio of parent company CP AXTRA. The development adopts a pavilion concept built around a Lotus’s Go Fresh supermarket. The project targets...
In 2026, travelling fueled by food and not just by destinations is no longer a trend. In fact, research from Agoda revealed that apart from driving tourism, food has become a core element in enticing tourists. Indonesia, for instance, was regarded as a Destination Champion from the annual La Liste awards,...
The agency said the appointments come as it builds on its position as one of the country’s independent agencies.
India — Britannia Industries has launched a Marvel-themed special edition range for its ‘Jim Jam’ biscuit line, featuring packaging inspired by popular superheroes. The new packs include designs based on characters such as Captain America, Thor, Iron Man, Deadpool, and Wolverine. The designs also incorporate...
Milan, Italy – Sven Huberts has joined LePub as global president, tasked with scaling the agency’s connected creative model and further integrating data, culture and technology to drive measurable business outcomes for brands. In his new role, Huberts will oversee the agency’s global go-to-market strategy,...
The trend is expected to intensify in 2026, when Ramadan and Chinese New Year fall in the same week, creating a more compressed festive retail window.
