Category: Marketing
According to ABC News, the initiative focuses on the core principles of journalism, including rigour, relevance, courage, and service to the public interest.
Unveiled recently at Kuala Lumpur International Airport, the campaign highlights the airline’s service philosophy through the perspective of Pilot Parker, the airline’s mascot.
Bangkok, Thailand – Real estate developer Central Pattana has marked International Women’s Day 2026 with a series of initiatives highlighting women’s leadership, sustainability, and community development. The activities, organised under this year’s theme “Give To Gain”, bring together women leaders and...
In our latest What’s NEXT in Marketing interview, we sat down with Srikanth Ramachandran, founder and group CEO at Moving Walls as he discussed the future of OOH advertising, and what trends should marketers consider when implementing their OOH strategies.
Singapore – McCann Singapore has entered a new collaboration with Adobe to test and deploy generative artificial intelligence tools in live marketing campaigns, as agencies across Asia push to industrialise AI-driven content production. The partnership will see McCann integrate Adobe’s creative AI suite—including...
India – Chinese Wok has launched a new marketing campaign to introduce ‘Schezwan Fries’, marking its entry into the French fries category. Conceptualised and executed by Havas Creative India, the campaign positions the launch as a category innovation rather than a routine product addition. Targeting...
The campaign spans every state and territory, with residents and postal workers featured to reflect local experiences and stories.
Hong Kong – BBDO Hong Kong aims to “Do Big Things” with the hire of Oliver Davis as group creative director and Huey Wong as creative director, head of art, bolstering the agency’s creative leadership. Davis and Wong will work across the agency’s client portfolio, with Davis focusing on its growing roster...
Bangkok, Thailand – TikTok Shop held the Run Freshtival at Central World Square on 1 March, an offline activation designed to engage Thailand’s growing wellness and sports communities while connecting brands, creators, and consumers through fitness-driven experiences. The event brought together brands...
The activation marked the first time Heineken brought its global sponsorship platform ‘Cheers To All Fans’ to Australia, celebrating fan communities while raising awareness and trial for the premium low-carb lager Heineken Silver.
