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Category: Marketing

ShoppingWomanStock
Pandemic woes have varied consumer impact on China, Japan markets: report
Posted on October 28, 2020
by Teddy Cambosa
Chinese and Japanese consumers shared mixed reactions on the global pandemic and consumer behavior impact, Ernst & Young reports.
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SmileStrongBersama
Colgate MY inspires to #SmileStrongBersama in new campaign
Posted on October 28, 2020
by MARKETECH APAC
The campaign, where Bersama means together, features personalities fighting for social advocacies.
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PH SG Marketers
Unified customer data sources are top of mind for PH, SG marketers: study
Posted on October 27, 2020
by MARKETECH APAC
For both the group of marketers in SEA, consolidating customer data sources is of top priority.
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Air Asia Philippines
AirAsia shows it's a brand that cares with new solar light tie-up
Posted on October 26, 2020
by MARKETECH APAC
It will be the official carrier of social org Liter of Light's solar light solutions to power-starved areas in the Philippines.
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KitKat Australia New Logo
KitKat AU encourages recycling via new logo
Posted on October 26, 2020
by MARKETECH APAC
KitKat Australia has replaced its logo with that of a recycling symbol to encourage proper disposal among consumers.
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MARKETECHMondays, Raffy Bariso, MullenLowe Treyna
#MARKETECHMondays: Raffy Bariso, Executive Director, Technology and Platform Services, MullenLowe Treyna
Posted on October 26, 2020
by MARKETECH APAC
Having spent 15 years in digital and tech, Raffy Bariso sat down with us to talk about his most memorable campaigns, the creatives he considered as mentors, his definition of failure, and how he believes, as a leader, everything starts from a vision.
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Shiela Mauricio Zilingo
Zilingo Philippines appoints new country manager
Posted on October 23, 2020
by
The Philippines arm of technology and commerce platform Zilingo has announced home-grown executive Shiela Mauricio as its new country manager.
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ASCI COVID
Ad watchdog in India releases official COVID-19 guidelines
Posted on October 23, 2020
by MARKETECH APAC
The Advertising Standards Council of India released the guidelines in response to the growing number of misleading ads on the virus.
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TEC Welcome back to the Office
TEC's new campaign reminds "irreplaceable" benefits of an office
Posted on October 23, 2020
by MARKETECH APAC
The campaign by Hong Kong-based workplace provider TEC highlights how there are things better navigated in a company-managed office.
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video streaming
Video streaming among Singaporeans reaches all-time high, finds study
Posted on October 23, 2020
by
With consumers homebound during the pandemic, online video has been gaining popularity among Singaporeans.
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