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Category: Marketing

Alex Kraynov, managing director of Riot Games Asia Pacific, commented that this is a natural step in progression for Riot’s publishing business in Southeast Asia, and they recognized that APAC has the potential to become the biggest region in the world for the company. Kraynove continued by saying that APAC is intricately diverse, with massive gaming communities that have diverse needs and a strong appetite for mobile gaming.
Riot Games expands publishing business into several APAC countries
Posted on February 25, 2022
by Carlo Sarabia
Prolific video game developer Riot Games announced its expansion into several countries in the Asia Pacific as well several key appointments.
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RTB House boosts APAC presence with Shien Zhu’s appointment as VP for branding sales
RTB House boosts APAC presence with Shien Zhu’s appointment as VP for branding sales
Posted on February 25, 2022
by Teddy Cambosa
Shien Zhu will be overseeing RTB House's branding sales activities as the company continues its rapid worldwide market expansion.
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Thailand’s tourism authority outlines marketing strategy for ‘travel bubble’ with India
Thailand’s tourism authority outlines marketing strategy for ‘travel bubble’ with India
Posted on February 25, 2022
by Teddy Cambosa
The Tourism Authority of Thailand bared out tourism plans for Indian travelers, one of its largest tourist groups.
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HubSpot-new-campaign-and-logo
HubSpot’s latest global campaign showcases brand ethos, new logo
Posted on February 25, 2022
by Jean Cabico
HubSpot's new campaign aims to highlight its new logo, CRM, and mission to focus on reaching a new audience of upmarket decision-makers.
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BigPay taps Lion & Lion as digital, social media marketing partner
BigPay taps Lion & Lion as digital, social media marketing partner
Posted on February 24, 2022
by MARKETECH APAC
Lion & Lion said the overall goal is to educate millennials on financial literacy, while also positioning the BigPay brand as a trusted partner that understands the lifestyle needs and financial habits of their target audience.
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Latest report unveils how marketing tactics affect buying decisions for formula milk in Vietnam
Latest report unveils how marketing tactics affect buying decisions for formula milk in Vietnam
Posted on February 24, 2022
by Teddy Cambosa
The joint report between WHO and UNICEF unveiled the many marketing tactics brands use to sell and promote formula milk brands.
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OMG-Malaysia-CEO-Eileen-Ooi
OMG elevates Eileen Ooi as new CEO for Malaysia
Posted on February 24, 2022
by Jean Cabico
Eileen Ooi will be responsible for steering OMG Malaysia’s operations, driving efficiencies, and strengthening capabilities.
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Red-Havas-Brisbane-Kyra-Shakspeare
Red Havas Brisbane welcomes Kyra Shakspeare to take newly created role of client services director
Posted on February 24, 2022
by Jean Cabico
Shakspeare will be providing senior counsel to Red Havas Brisbane’s national health division, which is experiencing rapid growth.
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Howatson+Company welcomes Richard Shaw, Jeremy Hog as new ECDs
Howatson+Company welcomes Richard Shaw, Jeremy Hogg as new ECDs
Posted on February 24, 2022
by Teddy Cambosa
The new executive creative directors at Howatson+Company are part of ongoing appointments of the agency to strengthen operations.
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Vice-Virtue-Decentraland
Virtue Worldwide launches virtual metaverse office for VICE Media Group
Posted on February 24, 2022
by Jean Cabico
Created by Virtue, the new metaverse office of VICE Media Group allows its creative workforce to come together virtually in Decentraland.
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