Category: Marketing
AirAsia Media, Capital A’s travel media division, has partnered with Universal Pictures to launch the ‘Ride The Skies’ campaign.
Hong Kong – The South China Morning Post (SCMP) has launched “The Way I Read SCMP”, a new campaign spotlighting seven prominent Hong Kong figures to highlight the diversity and depth of its readership. Now in its third iteration, the ‘I Read SCMP’ campaign has brought together 30 influential...
Indonesia – The Indonesian antitrust watchdog KPPU has conditionally approved TikTok’s acquisition of e-commerce giant Tokopedia, concluding its investigation into potential monopoly risks tied to the high-profile merger. The approval, as reported by Reuters, comes with a set of requirements that TikTok...
Strategic communications consultancy ACID has officially launched in Singapore, aiming to help early-stage startups in emerging industries across Southeast Asia.
Lim’s approach to leadership isn’t just tactical—it’s deeply philosophical. She describes authenticity as the foundation of her leadership style, especially in high-pressure environments like media and advertising.
Hong Kong – Following the success of last year’s campaign, HSBC has once again partnered with dentsu GBA to launch a new initiative spotlighting its continued commitment to seamless, customer-focused mobile banking experiences. Titled ‘We’ve Made it Better’, the campaign showcases how HSBC’s updated...
Built around the energising brand platform “Life Takes Off When You Do”, the campaign invites Sydneysiders to embrace their next journey – be it a long-haul escape or a spontaneous getaway – by reawakening the excitement of travel.
Filipinos are increasingly turning to podcasts for emotional refuge when overstimulated, according to a study by The Pod Network and socio-cultural research firm The Fourth Wall.
The new contract also sees the agency expand its remit to include media services for Australian Unity’s growing home health platform.
While tradies are known for building in the physical world, Squarespace helps them bring that same level of skill and craft to their digital one.
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