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Category: Marketing

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Galaxy Racer partners with talent agency TEAM to drive growth of content creators in PH
Posted on April 26, 2022
by Jean Cabico
Galaxy Racer Philippines and TEAM will mutually support their rosters of content creators to create a new breed of talents.
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Ogilvy Health launches probe on patient-centric care in new report
Ogilvy Health launches probe on patient-centric care in new report
Posted on April 26, 2022
by Christian Calma
The whitepaper said that by sharing valuable information and assisting people in receiving better care, brands with health expertise may develop meaningful relationships with patients.
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Subaru showcases BRZ model via new campaign with The Works
Subaru showcases BRZ model via new campaign with The Works
Posted on April 26, 2022
by Teddy Cambosa
Subaru launched a new campaign to showcase its sports car BRZ model, alongside creative direction from agency The Works.
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The Coca-Cola Company, Swire Coca-Cola Hong Kong to relaunch sustainable glass bottle beverages
Posted on April 26, 2022
by Jean Cabico
The relaunch of the new glass bottle is in line with the commitment of The Coca-Cola Company’s vision of sustainability.
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Elon Musk to acquire Twitter for US$44b
Elon Musk to acquire Twitter for US$44b
Posted on April 26, 2022
by Teddy Cambosa
Upon completion of the acquisition transaction by Elon Musk, Twitter will become a privately held company.
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Trivago to pay US$44.7m in penalties for misleading hotel room rates
Trivago to pay $44.7m in penalties for misleading hotel room rates
Posted on April 25, 2022
by Teddy Cambosa
ACCC's chair Gina Cass-Gottlieb also said that said penalty sends a strong message not just to Trivago, but to other comparison websites, that they must not mislead consumers when making recommendations.
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Riot games taps GOsuGamers
Riot Games taps GosuGamers as official media partner for esports tourney
Posted on April 25, 2022
by Carlo Sarabia
Riot Games has appointed GosuGamers as its official media partner for this year's Wild Rift Champions Southeast Asia Finals.
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Believe-funding
SG-based beauty firm Believe secures new funding to fuel product growth
Posted on April 25, 2022
by Jean Cabico
The newly secured funding will be used in deepening Believe's reach in GCC and SEA through both organic and inorganic growth.
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MARKETECH APAC webinar discusses why now’s the time to go multiplatform in social advertising
MARKETECH APAC webinar discusses why now’s the time to go multiplatform in social advertising
Posted on April 25, 2022
by MARKETECH APAC
Last April 6, we gathered marketing leaders from APAC to share with us how brands can thrive in social media advertising in 2022.
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Indonesians willing to switch to higher-priced eco-labelled products
Indonesians willing to switch to higher-priced eco-labelled products
Posted on April 25, 2022
by Teddy Cambosa
Indonesian consumers are willing to accept more than 80% higher prices for eco-labelled food items such as milk, rice, coffee, and tea, compared to other product categories.
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