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Category: Marketing

Student housing brand your-space unveils rebrand
Student housing brand your-space unveils rebrand
Posted on April 29, 2022
by Carlo Sarabia
The Indian student housing brand, your-space, has unveiled their rebrand coinciding with the launch of their new website and mobile application.
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Kantar acquires marketing ROI firm Blackwood Seven
Kantar acquires marketing ROI firm Blackwood Seven
Posted on April 29, 2022
by Christian Calma
The integration of Blackwood Seven’s capabilities aims to bolster Kantar’s marketing ROI analysis expertise.
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Astro’s Raya movie chronicles deep coming of age story
Astro’s Raya movie chronicles deep coming of age story
Posted on April 29, 2022
by Carlo Sarabia
This year, Astro takes a different approach in this remarkable coming of age Hari Raya movie. The project was done in collaboration with ad agency Naga DDB Tribal.
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Filmmaker, ad-man Pranav Harihar Sharma joins Pippip Media as showrunner, partner
Filmmaker, ad man Pranav Harihar Sharma joins Pippip Media as showrunner, partner
Posted on April 29, 2022
by MARKETECH APAC
As a showrunner, the filmmaker may not be writing or directing every content piece but will be responsible for the final creative product.
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Hivestack, Xandr form partnership for programmatic DOOH
Hivestack, Xandr form partnership for programmatic DOOH
Posted on April 29, 2022
by Christian Calma
The partnership will allow Xandr advertisers to access Hivestack's premium global DOOH inventory via RTB transactions via Open Exchange and Private Marketplace (PMP) deals.
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TBWA-India-CSO-Amit-Kekre
TBWA\ India names Amit Kekre as new CSO
Posted on April 29, 2022
by Jean Cabico
Amit Kekre will be elevating TBWA\ India's strategic approach across its planning department while working closely with brands.
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Malaysia — In its recent Annual General Meeting, the Malaysian Advertisers Association (MAA) has appointed Claudian Navin Stanislaus as its new president, and Javed Jafri as the association’s new vice president. Stanislau and Javed will be leading MAA’s newly-elected council members from Coca Cola Far East, GrabTaxi Holdings, Heineken Malaysia, Mondelez Malaysia Sales, Nestle Products, P&G, and many more. Stanislaus is also the head of communication and consumer marketing for BABA PRODUCTS. Meanwhile, Jafri is the media and digital hub lead for Malaysia, Singapore, Myanmar, Cambodia and Laos from Unilever Holdings. On the importance of the association, Stanislaus said that the MAA has always played an advocacy role on behalf of advertisers in Malaysia, engaging the various ministries and regulatory bodies, as well as fellow industry stakeholders; from media owners, media and creative agencies and digital players, to ensure that the channels of communication and cooperation are always active in the pursuit for a conducive environment for brands to thrive without compromising consumers’ rights. He added, “The MAA will be reaching out to other trade associations too, and seek opportunities to work together on initiatives that can benefit the industry, especially the SME sector which is critical to the growth of the economy.”
Malaysian Advertisers Association names new president, vice president
Posted on April 28, 2022
by Carlo Sarabia
The Malaysian Advertisers Association has appointed Claudian Navin Stanislaus as its new president, and Javed Jafri as the association’s new vice president.
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OMD bolsters leadership lineup in APAC
OMD bolsters leadership lineup in APAC
Posted on April 28, 2022
by Teddy Cambosa
Collectively, the trio will be tasked with expanding OMD's presence in APAC by collaborating with local leadership to drive growth and efficiency.
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Malindo Air rebrands to Batik air to build homogeneity with parent Lion Group
Malindo Air rebrands to Batik Air to build homogeneity with parent Lion Group
Posted on April 28, 2022
by Carlo Sarabia
Lion Group of Airlines' Malindo Air has announced its transition to its rebrand as Batik Air.
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This COVID-19 initiative by EETech is both a tribute–and an innovative product
This COVID-19 initiative by EETech is both a tribute–and an innovative product
Posted on April 28, 2022
by Teddy Cambosa
The COVID-19 initiative by EETech shows hospital beds being lovingly created from scratch, using discarded PPE kits and more than a thousand used masks.
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