Category: Marketing
KFC has unveiled its limited edition ‘Fried Chicken Rings’ collection as part of its Valentine’s Day campaign and 40th anniversary celebration in Thailand.
To commemorate this milestone, the popular audio streaming subscription service will be launching a special series of Spotify Singles headlined by ENHYPEN, SHOWNU X HYUNGWON (of MONSTA X), and STAYC.
o help marketers unlock the potential of AI in customer engagement at a time when it matters the most, MARKETECH APAC returned with an exclusive webinar last January 24 titled “What’s NEXT 2024: Customer Engagement in Asia”, which aimed to impart valuable insights to marketers on how to properly integrate...
In the movie, a group of girls use the Aiken Vita-C Bright Skincare line to embrace their brightest selves. The girls are given the chance to succeed on the football court because of their glowing skin.
The Singapore Tourism Board (STB) and travel platform Traveloka have signed a new one-year Memorandum of Cooperation (MOC), renewing their longstanding partnership to elevate visitor experiences across Southeast Asia.
Brand experience and innovation company Akcelo has been appointed as the creative agency for Australian-based FMCG business SPC Global.
While both men and women were equally likely to buy soft drinks, there were some differences among the age groups. Young adults aged between 18-24 were more likely than others to say this (53%), whilst adults aged 55 and above were more likely to not purchase soft drinks during this time.
News Corp Australia has signed a new multi-year agreement with technology platform Outbrain to elevate audiences’ online news experience across the news publisher’s digital properties.
This initiative fits in with their ongoing digitization efforts to meet the growing needs of travellers, particularly as they prepare for the busiest travel period around Chinese New Year. Counter Service connects Alipay+ to the 7-Eleven retail network, enabling the integration.
This campaign takes place in the context of the recession's more general economic effects, which include several macro-level issues like increased job losses and limitations on everyday spending. Because many Vietnamese people live far from their hometowns during Tet, OMO tries to bring new life and...
