Category: Marketing
Harnessing the insight from the survey, Tiger Beer and Manchester United, have committed to delivering experiences to deepen the connection between the fans and the club.
Challenger ISP Superloop has teamed up with Leo Burnett Australia and Zenith Australia to launch a bold new campaign, urging Australians to take a stand against overpriced and slow internet by reviving the iconic planking meme from the early 2010s.
Bangkok, Thailand – K Plus, the mobile banking app of Thai digital bank Kasikornbank, has launched a new campaign with Grey Thailand highlighting ‘the moment of truth’ when it comes to personal finance.
McDonald’s has joined Scoliosis Philippines’ spinal health awareness movement as its bandit mascot Hamburglar joins the #StripesFitCheck campaign.
In celebration of its 140th anniversary, HSBC Malaysia has teamed up with Ogilvy Malaysia to launch an emotionally charged campaign that honours the enduring strength of family, legacy, and the human spirit.
In addition, MC and AC are going to sign a memorandum of understanding (MoU) on a comprehensive collaboration in the Philippines. The MoU covers additional business developments aimed at stimulating the country's economic growth.
E-Commerce Marketing Series: Lexer’s Ben Moreau on understanding the what’s and why’s from customers
For this E-Commerce Marketing 2024 interview, we sat down with Ben Moreau, vice president for Southeast Asia at Lexer to discuss factors in driving growth in the e-commerce space, and how marketers can tap the promising e-commerce marketing opportunities in Asia-Pacific this year and beyond.
According to the survey, December is a peak travel month for Filipinos, with 32% planning domestic vacations and 23% opting for international destinations.
The first Chick-fil-A restaurant in Singapore begins with a 10-year long US$75m investment.
Muma Malaysia has with Directors Think Tank to bring ParkCity Group’s 'people first' brand philosophy to life in a heartwarming new campaign, featuring real residents and workers from Desa ParkCity.
