Category: Marketing
This initiative encourages consumers to become more mindful of their recycling habits and take proactive steps.
The campaign titled ‘Life is Better with Double yuus,’ aims to spread positivity by turning L’s (losses) into W’s (wins).
Spritzer Malaysia and FCB SHOUT have the answer in their latest campaign, redefining skincare by positioning Spritzer Mineral Water as the ultimate 'must-have' for radiant, glowing skin.
Uniplan, a brand experience agency, has appointed Judd Christie as chief executive officer for Greater China, reinforcing the company’s commitment to the market.
In the latest instalment of MARKETECH APAC’s Milestone Series, we spoke with Marcus Yong, vice president of global marketing at Klook, about the key milestones in his nearly nine-year journey with the company. From its early days as a fledgling startup to becoming a global leader in the experiences market,...
Inspired by the brand's future direction, and with a brief to align its tradition and unique culture, Jellyfish was responsible for creating an updated tone of voice reflecting Japan Airlines’ commitment to providing exceptional experiences, reliability and Japanese hospitality.
Shield Insurance is redefining the value of brokers in a new film campaign with creative agency VML Group Thailand.
Carlsberg Smooth Draught has unveiled its latest ‘Raikan Kebanggaan Sabah & Sarawak’ (Celebrate Sabah & Sarawak Pride) campaign, honouring the rich heritage of Borneo by teaming up with iconic local figures and introducing immersive new experiences and limited artist-edition cans.
To oversee digital campaigns in Hong Kong and Taiwan, SeenThis appointed Angel Wong as commercial director.
IKEA Thailand, in collaboration with VML Thailand and The Mirror Foundation, has launched the ‘IKEA Flooded Room’ campaign, rallying the community to support flood victims in rebuilding their devastated homes.
