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Category: Marketing

Hyundai Australia launches reality TV show to showcase electric, hybrid vehicles
Hyundai Australia launches reality TV show to showcase electric, hybrid vehicles
Posted on November 15, 2024
by Aliza Carmona
Hyundai, in partnership with Innocean Australia, FINCH, and Maker Real has launched a new reality TV show, ‘The Big Trip’, showcasing its range of electric and hybrid vehicles. 
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Grab features 75 additional SEA F&B merchants on Times Square Billboard
Grab features 75 SEA F&B merchants on Times Square
Posted on November 15, 2024
by Teddy Cambosa
For Grab, being featured on the Times Square billboard was an opportunity for these merchants to be recognised as vital representatives of their communities on an international stage.
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ANZ backs Auckland FC, launches campaign with TBWA\NZ
ANZ backs Auckland FC, launches campaign with TBWA\NZ
Posted on November 15, 2024
by Aliza Carmona
The campaign aims to celebrate the new Auckland FC team, rewarding football fans through an activation.
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landmark-group-50-year-anniversary-expansion
Landmark Group marks 50th anniversary with $1b investment to open 400 new stores across GCC, India, SEA
Posted on November 15, 2024
by Aliza Carmona
Celebrating its 50th anniversary, Landmark Group has announced a $1b investment to fuel its expansion across the Gulf, India, and Southeast Asia, aiming to open 400 new stores over the next three years.
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bigbasket-talented-outdoor-campaign-india
BigBasket's new outdoor campaign with Talented promises parents a quick fix for kids' boredom
Posted on November 15, 2024
by Aliza Carmona
BigBasket, an India-based online grocery delivery platform, has partnered with advertising agency Talented for a campaign offering frustrated parents a quick toy delivery service to end their kids’ boredom.
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Mang Inasal, Jollibee, BPI, Globe makes strides as valuable PH brands in ASEAN: report
Mang Inasal, Jollibee, BPI, Globe makes strides as valuable PH brands in ASEAN: report
Posted on November 15, 2024
by Teddy Cambosa
Brand Finance has recently released its rankings of valuable brands in the ASEAN region–with fast food chains Mang Inasal and Jollibee, as well as the Bank of the Philippine Islands (BPI) seeing significant growth in their respective markets.
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magnite-India-TV-streaming-report
Indian viewers show stronger purchase intent and trust for brands advertising on streaming TV: report
Posted on November 15, 2024
by Aliza Carmona
Majority, or 86% of surveyed viewers in India, believe ads on streaming TV platforms boost a brand's credibility, while 88% say they trust the brands advertised on these platforms, a report by Magnite revealed.
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Digital media company GumGum names Matt Coote as country manager for Australia
Digital media company GumGum names Matt Coote as country manager for Australia
Posted on November 15, 2024
by Aliza Carmona
In his new role, Coote is tasked to lead the sales team and the expansion of GumGum’s presence in Australia.
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Mastercard announces ‘The Maverick Academy’ sponsorship, to launch exclusive tasting menu
Mastercard announces ‘The Maverick Academy’ sponsorship, to launch exclusive tasting menu
Posted on November 15, 2024
by Teddy Cambosa
By purchasing the menu, diners will also be contributing to Mastercard’s Priceless Planet Coalition reforestation initiative.
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Nativex forges partnership with Google to support brands’ expansion in international markets
Nativex forges partnership with Google to support brands’ expansion in international markets
Posted on November 14, 2024
by Aliza Carmona
The partnership enables Nativex to leverage Google’s ecosystem of ad platforms, solutions, and global reach.
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