Category: Marketing
Heineken has joined forces with creative agency LePub for a new global campaign aimed at encouraging concertgoers to minimise phone use on the dance floor and fully embrace memorable moments.
Reckitt has teamed up with GrabAds, the advertising arm of Grab, to elevate brand visibility and drive sales across Southeast Asia by harnessing GrabAds' retail media network (RMN) capabilities.
With a mission to recognise the empowered women who are making waves in the marketing and technology fields, MARKETECH APAC, in collaboration with its sister publication UpTech Media, is thrilled to announce the launch of its highly anticipated ‘Empowered Women Awards 2025.’
With the tagline ‘Feast like a Doña. Cook with Doña Elena,’ the campaign emphasises that through the brand’s olive oils, families can experience gourmet dining experience at home.
Tra Mongkut, a Thai fertiliser brand, has teamed up with VML Thailand and upcycling expert Sackitem to launch an innovative campaign that turns used fertiliser bags into a stylish, functional streetwear collection tailored for the agricultural community.
Through the ‘Save From Extinction’ campaign, SM Supermalls aims to promote awareness through posters, videos, and fundraising booths within its malls.
Chubb has appointed Jon Longmore as the new country president of Malaysia, pending regulatory and other approvals. Longmore will succeed Stephen Crouch, who has taken on the role of head of government affairs for the Asia Pacific region.
Shoppers in the Asia Pacific region are increasingly prioritising flexible delivery options and real-time parcel tracking in their online purchases, according to a report by DHL eCommerce.
OCBC will be the first regional bank in Southeast Asia to roll out a comprehensive programme that includes branded card designs, marketing activations and financial literacy content inspired by Disney, Pixar, Marvel and Star Wars characters and stories.
A vast majority of Singaporean travellers (96.4%) are considering sustainable travel, travel service provider Trip.com Group’s report reveals.
