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Category: Marketing

ABS-CBN lays off 100 employees, citing pay TV business decline, low ad spend
ABS-CBN lays off 100 employees, citing pay TV business decline, low ad spend
Posted on October 17, 2024
by Teddy Cambosa
“We are committed to providing those affected with full benefits and support, and are deeply grateful for their many years of service to the company and to the public,” ABS-CBN said in a press statement.
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Stephanie Looi, Nur Liyana Abdul Latip on joining Hepmil MY leadership, insights on social media opportunities locally
Stephanie Looi, Nur Liyana Abdul Latip on joining Hepmil MY leadership, insights on social media opportunities locally
Posted on October 16, 2024
by Teddy Cambosa
In a LinkedIn post, Karl Mak, co-founder and CEO of Hepmil Media Group stated that after a few quiet years without significant investments or announcements, these senior hires mark a new chapter for HEPMIL Malaysia.
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kintab-bbdo-killer-smile
Kintab, MWWP partner with BBDO Guerrero to highlight negative impact of traditional toothpaste on marine wildlife
Posted on October 16, 2024
by Aliza Carmona
Philippines – Kintab Toothtabs, along with the Marine Wildlife Watch of the Philippines (MWWP) and BBDO Guerrero, has unveiled a campaign aimed at raising awareness of the environmental dangers associated with plastic toothpaste tubes, particularly their impact on marine wildlife. The campaign, titled...
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Coffee shops harness social media to boost consumer loyalty across Asia
Coffee shops harness social media to boost consumer loyalty across Asia
Posted on October 16, 2024
by Teddy Cambosa
The survey found that 82% of consumers are influenced by how well a product or service is tailored to their needs and preferences, underscoring the growing importance of personalised marketing.
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Singapore Tourism Board highlights culinary capital status in new ‘Made in Singapore’ global campaign
Singapore Tourism Board highlights culinary capital status in new ‘Made in Singapore’ global campaign
Posted on October 16, 2024
by Aliza Carmona
The ‘Made in Singapore’ campaign aims to boost awareness of Singapore’s delicacies, inviting visitors to experience its offerings.
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Mediacorp on investing in OOH channels to complement media reach in SG
Mediacorp on investing in OOH channels to complement media reach in SG
Posted on October 15, 2024
by Teddy Cambosa
Mediacorp partners more than 3,000 brands each year to help reach their target audiences through their suite of video (both TV and digital), audio and branded content solutions.
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McHappy-Day-RMHC-initiative
McDonald’s SG brightens lives this McHappy Day with launch of mismatched socks merch for a good cause
Posted on October 15, 2024
by Aliza Carmona
As part of its annual McHappy Day, McDonald’s Singapore is bringing joy to fundraising with the launch of limited-edition Ronald & Grimace Mismatched Socks. These fun and colourful socks not only add a playful touch to your wardrobe but also help brighten the lives of families in need.
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TikTok slashes hundreds of jobs in favour of AI content moderation
TikTok slashes hundreds of jobs in favour of AI content moderation
Posted on October 15, 2024
by Teddy Cambosa
Sources previously told Reuters that over 700 jobs were cut in Malaysia, though TikTok later clarified that fewer than 500 employees in the country were affected.
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100PLUS-new-campaign-Havas-MY
Havas MY's new campaign for 100PLUS broadens drink's role to support Malaysians' daily goals
Posted on October 15, 2024
by Aliza Carmona
100PLUS, the isotonic sports drink by Fraser and Neave, has teamed up with Havas Malaysia for a new campaign that shifts the brand’s focus from a sports-centric beverage to a daily hydration solution for all Malaysians.
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SG blocks Allianz-Income deal yet leaves door ajar should public concerns are addressed
SG blocks Allianz-Income deal yet leaves door ajar should public concerns be addressed
Posted on October 14, 2024
by Teddy Cambosa
The MCCY raised significant concerns over a planned capital reduction that would distribute around S$1.85b to shareholders shortly after the deal's conclusion.
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