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Category: Marketing

Dentsu Thailand appoints Oliver Kittipong Veerataecha as Group CMO of Brand Innovation
Dentsu Thailand appoints Oliver Kittipong Veerataecha as Group CMO of Brand Innovation
Posted on December 23, 2022
by MARKETECH APAC
The new leadership will be effective January 2023.
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What’s NEXT 2023: Why e-commerce brands must focus on customer lifetime value over customer acquisition
What’s NEXT 2023: Why e-commerce brands must focus on customer lifetime value over customer acquisition
Posted on December 21, 2022
by MARKETECH APAC
In this What's NEXT 2023 insight, we discuss why it's more intelligent to focus more on consumer retention and leverage ways to keep your existing consumer base engaged.
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Calling all gamers—McDonald's PH lets you exchange ‘food-alikes’ in video games for actual food items
Posted on December 21, 2022
by Maureen Basa
McDonald's and Leo Burnett's campaign 'The Unbranded Menu' aims to connect with the Philippines’ 40+ million strong gaming community.
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Bernardo Serrano Lopez named as new president, CEO of AXA Philippines
Bernardo Serrano Lopez named as new president, CEO of AXA Philippines
Posted on December 21, 2022
by Teddy Cambosa
Lopez is an industry veteran with more than 20 years of senior leadership experience.
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Tier One Entertainment’s BLCKBOX launches flagship store in PH
Tier One Entertainment’s BLCKBOX launches flagship store in PH
Posted on December 20, 2022
by Teddy Cambosa
Said flagship store aims to emulate its online success by pushing the brand as a leading esports fashion brand in the local and global market. The store opened on December 15.
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Infobip appoints Ben Lewis as VP of marketing and growth
Infobip appoints Ben Lewis as VP of marketing and growth
Posted on December 20, 2022
by Teddy Cambosa
In his new role, he will be leading Infobip's global marketing and growth function and will be responsible for increasing the firm's market share and brand awareness to meet its growth targets.
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Thai supermarket Tops says ‘every gift is valuable’ in new ad
Posted on December 19, 2022
by Maureen Basa
Tops and VMLY&R’s short film titled ‘The Underrated Gift’ portrays how people overthink the gifts they give during the holidays.
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Lion & Lion elevates John Campbell-Bruce as regional MD across SEA
Lion & Lion elevates John Campbell-Bruce as regional MD across SEA 
Posted on December 19, 2022
by Teddy Cambosa
Kuala Lumpur, Malaysia – Digital-first agency Lion & Lion has elevated current managing director for Indonesia John Campbell-Bruce to the role of regional managing director of Southeast Asia. He brings with him a wealth of expertise in strategy, account management and delivery. In his new role, Campbell-Bruce...
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PR firm Elliot & Co. bags investment from Catalist-listed Vividthree
PR firm Elliot & Co. bags investment from Catalist-listed Vividthree
Posted on December 19, 2022
by MARKETECH APAC
Entertainment company Vividthree will be acquiring up to 51% stake in Elliot & Co.
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Maya names Initiative PH as media agency of record
Posted on December 19, 2022
by Maureen Basa
Initiative PH will be handling Maya’s integrated media mandate, including business analytics and audience understanding, amongst others.
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