Category: Marketing
Meesho, an online shopping platform in India, has teamed up with Carat India to unveil the ‘Meesho Mega Blockbuster Dhamaka’ campaign on Star Plus.
Creative agency Amplify has announced the appointments of Lucinda O’Brien as strategy director and Domenic Scriva as culture executive in an effort to boost its senior talent line-up.
In line with this, Sime also introduced its new tagline, ‘Bridging Opportunities’, encapsulating its leading role in driving growth and creating sustainable value across the region's most dynamic markets.
Hyundai, in partnership with Innocean Australia, FINCH, and Maker Real has launched a new reality TV show, ‘The Big Trip’, showcasing its range of electric and hybrid vehicles.
For Grab, being featured on the Times Square billboard was an opportunity for these merchants to be recognised as vital representatives of their communities on an international stage.
The campaign aims to celebrate the new Auckland FC team, rewarding football fans through an activation.
Celebrating its 50th anniversary, Landmark Group has announced a $1b investment to fuel its expansion across the Gulf, India, and Southeast Asia, aiming to open 400 new stores over the next three years.
BigBasket, an India-based online grocery delivery platform, has partnered with advertising agency Talented for a campaign offering frustrated parents a quick toy delivery service to end their kids’ boredom.
Brand Finance has recently released its rankings of valuable brands in the ASEAN region–with fast food chains Mang Inasal and Jollibee, as well as the Bank of the Philippine Islands (BPI) seeing significant growth in their respective markets.
Majority, or 86% of surveyed viewers in India, believe ads on streaming TV platforms boost a brand's credibility, while 88% say they trust the brands advertised on these platforms, a report by Magnite revealed.
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)