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Category: Marketing

Western Power juxtaposes small acts with gigantic efforts in new ad for electrical safety
Western Power juxtaposes small acts with gigantic efforts in new ad for electrical safety
Posted on February 22, 2023
by MARKETECH APAC
Western Power's 'Make the Safe Call' campaign launches anew with fresh scenarios of understated comic on electrical safety.
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Maggi and Dettol rated most-considered FMCG brands in Singapore
Maggi and Dettol rated most-considered FMCG brands in Singapore
Posted on February 22, 2023
by Teddy Cambosa
Based on YouGov’s BrandIndex’s Consideration score, Maggi scored 30.3 points whilste Dettol scored 34.2 points. Said metric is a measure of likelihood of purchase from the category.
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The Marketing Society new appointments
Global community The Marketing Society announces new leadership roles for Hong Kong
Posted on February 22, 2023
by Jamaica Marciano
Natalie Truong and Hina Wainwright have strong backgrounds in marketing leadership.
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Birds Eye brand platform featured img
Wunderman Thompson crafts brand platform for food brand Birds Eye to showcase its sustainability commitment
Posted on February 21, 2023
by Jamaica Marciano
The brand platform named 'An Eye For Good' is made to showcase Birds Eye's sustainable works.
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Cartelux story featured image
Australian adtech company Cartelux expands into America
Posted on February 21, 2023
by Jamaica Marciano
With the expansion, Matthew Tickell is appointed to lead its business operations in America.
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KJ Lee Wunderman Featured
KJ Lee joins Wunderman Thompson as managing director for South Korea
Posted on February 21, 2023
by Jamaica Marciano
Lee has experiences in working with various advertising companies for 20 years.
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LMG (1)
Indian marketing comms Laqshya Media Group expands to Gulf region
Posted on February 21, 2023
by Teddy Cambosa
Laqshya Media Group's move into the UAE and Gulf region is part of its wider strategy to expand globally and offer its services to clients worldwide.
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Ogilvy PH makes two senior appointments for creative, strategy roles
Ogilvy PH makes two senior appointments for creative, strategy roles
Posted on February 21, 2023
by Maureen Basa
Jayme will push Ogilvy's creative agenda while Borromeo will lead the Ogilvy Strategy team to push modern strategic solutions.
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ALDI BMF Campaign Featured Img
BMF unveils a witty campaign convincing Aussie shoppers that ALDI must be a top choice for their grocery needs
Posted on February 20, 2023
by Jamaica Marciano
This 30-second campaign convinces Australian shoppers to make ALDI as their choice in buying grocery items.
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Bastion Experience expands to Queensland, appoints Rohan Sawyer as MD
Bastion Experience expands to Queensland, appoints Rohan Sawyer as MD
Posted on February 20, 2023
by Maureen Basa
Rohan Sawyer will lead the Bastion Experience team in Queensland while providing its clients access to a full suite of integrated communications services.
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