Category: Marketing
India – Samsung, in collaboration with Cheil India, has unveiled a new campaign showcasing how AI-powered innovation transforms laundry, spotlighting the effortless convenience of the Bespoke AI Laundry washing machine. The new campaign illustrates how Samsung’s AI-powered washing machine simplifies...
Beauty brand Dove is advocating for body positivity among Filipina athletes in its latest International Women’s Month campaign.
WPP, Kantar’s owners, as well as Bain Capital has yet to approve the Kantar Wordlpanel sale, according to reports.
Indonesia – Pocari Sweat has teamed up with Dentsu Indonesia for its latest Ramadan campaign, breaking tradition with a bold horror-comedy approach to highlight the importance of staying hydrated during the fasting season. Titled “Cairan Tubuh Bocor, Emang Bikin Horor” (“Losing Body Fluids?...
The ‘Get Drizzling’ campaign builds on the success of the 2023 launch and doubles down on the transformative power of olive oil when drizzled generously to finish a dish.
China – The WeChat mini-game advertising sector is experiencing rapid expansion, with the number of games running ads surging by 113% year-over-year (YoY), according to the latest joint report from SolarEngine and Insightrackr. According to the report, between January and October 2024, over 18,400 WeChat...
The new hires come at a time of significant momentum for the agency, following a series of new business wins, including SunRice and Neilson Financial Services, with more soon to be announced.
In a recent disclosure, Deliveroo has confirmed the Hong Kong exit, and is selling several of its corporate assets to rival platform foodpanda, while the rest of the assets will be closed.
In MARKETECH APAC's latest What's NEXT in Marketing interview, Joyce Seah, Head of Client Success, APAC at Quantcast, explores the role of AI in programmatic advertising.
SM Supermalls is advocating for a waste-free future through its nationwide ‘Trash to Cash’ (TTC) initiative, where people can exchange recyclables for cash.
