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Category: Marketing

#EmpoweredWoman2023: How Ogilvy veteran Jiravara Virayavardhana leads the agency to bring ‘real impact for real life’
#EmpoweredWomen2023: How Ogilvy veteran Jiravara Virayavardhana leads the agency to bring ‘real impact for real life’
Posted on June 27, 2023
by MARKETECH APAC
As the company’s chief executive, Jiravara led her team into adopting said practice of delivering meaningful impact through creative force
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#EmpoweredWoman2023: How Dentsu Hong Kong’s Simone Tam was able to bridge siloed agencies into a unified creative force
#EmpoweredWomen2023: How Dentsu Hong Kong’s Simone Tam was able to bridge siloed agencies into a unified creative force
Posted on June 27, 2023
by MARKETECH APAC
The year 2021 saw Simone driving the network's transformation agenda and restructuring the organisation into six agencies.
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#EmpoweredWoman2023: AIA Singapore’s Allison Chew on building campaigns that give back
#EmpoweredWomen2023: AIA Singapore’s Allison Chew on building campaigns that give back
Posted on June 27, 2023
by MARKETECH APAC
Under Allison’s leadership, AIA Singapore was able to embrace its inherent brand character while remaining adaptable to consumers’ needs.
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#EmpoweredWoman2023: Jennifer Lee on helming the local marketing business of an iconic beverage brand
#EmpoweredWomen2023: Jennifer Lee on helming the local marketing business of an iconic beverage brand
Posted on June 27, 2023
by MARKETECH APAC
At the heart of Jennifer’s leadership approach is having a clear and compelling strategic vision for her team and the company.
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#EmpoweredWoman2023: 2Stallions’ Geetha Boyani on making the big jump from civil engineering to marketing leadership
#EmpoweredWomen2023: 2Stallions' Geetha Boyani on making the big jump from civil engineering to marketing leadership
Posted on June 26, 2023
by Teddy Cambosa
Geetha has exemplified her strength to be able to see what really matters - whether she’s looking at a landing page or a proposed strategy. And this has been the driving force of her leadership under a marketing agency.
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#EmpoweredWoman2023: How Amelia Peng pushed Lion & Lion to business success via dedicated leadership strategy
#EmpoweredWomen2023: How Amelia Peng pushed Lion & Lion to business success via dedicated leadership strategy
Posted on June 26, 2023
by Teddy Cambosa
As a market leader with a wide experience in strategic leadership, Peng shows a trifecta of an effective leader: exceptional leadership, management and business development skills.
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#EmpoweredWoman2023: Mikaela Crimmins on leading Orchard as a digital agency powerhouse through grit and inclusivity
#EmpoweredWomen2023: Mikaela Crimmins on leading Orchard as a digital agency powerhouse through grit and inclusivity
Posted on June 26, 2023
by Teddy Cambosa
For Crimmins, as a strategic leader, she is responsible to push the agency to meet greater success and achieve greater results. This was first put into action when she developed a new proposition called ‘the home of connected experiences’.
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#EmpoweredWomen2023: Jessica Faye Tan on how to elevate Moneymax in the local financial scene through pivotal brand leadership strategies
#EmpoweredWomen2023: Jessica Faye Tan on how to elevate Moneymax in the local financial scene through pivotal brand leadership strategies
Posted on June 26, 2023
by Teddy Cambosa
For Tan, in order to grow the company’s profitability, they shifted to implementing campaigns as well as fostering and facilitating seamless internal collaboration and synergies.
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#EmpoweredWoman2023: Joanne Lim and her quest to push back Virgin Active Singapore into recovery through dedicated brand leadership
#EmpoweredWomen2023: Joanne Lim and her quest to push back Virgin Active Singapore into recovery through dedicated brand leadership
Posted on June 26, 2023
by Teddy Cambosa
Lim believes that beyond the economic restraints of the health and wellness industry during a pandemic, working at one’s pace to achieve holistic health and wellness is possible to slowly revive the business.
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#EmpoweredWoman2023: Tyson’s Nattarach Pongpipattnakul on combining strategic brand proposition and team empowerment in leadership
#EmpoweredWomen2023: Tyson’s Nattarach Pongpipattnakul on combining strategic brand proposition and team empowerment in leadership
Posted on June 26, 2023
by Teddy Cambosa
Aside from strengthening Tyson’s branded portfolio in Thailand and Singapore, Pongpipattnakul has been integral in launching the brand in the Malaysian market in August 2022.
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