Category: Marketing
This year, Durex took a step further by introducing real food in a box through the 'Happiest Meal' in their April Fools campaign.
In the Philippines, brands are no stranger to these quirky April Fools’ gags, and so we listed some of the wittiest campaigns they did for this particular day.
The said campaign is done in collaboration with global content studio Mediabrands Content Studio (MBCS).
The ad, conceptualised by DDB Mudra Group, is a metaphorical hit on RuPay’s ‘game-changing’ product which allows users to access their RuPay credit cards through the UPI platform.
Bell, Kahler, and Punjabi's appointments reinforce Honner's position as one of Australia’s leading specialist corporate and financial communications firms.
The seasoned comms leader jumps into the firm at a time of its renewed messaging to the tune of ‘See a Brighter Way'.
Earlier this year, Wunderman Thompson India also bagged the strategy and creative remit of Czech automobile brand ŠKODA.
In the conversation, Carousell Media Group's JJ Eastwood provided his insights on how retail media has evolved, what’s next in advertising, and the group’s role in it.
Our latest 'What's NEXT 2023' thought leadership article sees Virtus Asia's Jan Harling explaining how developing personalised marketing strategies at scale that cater to individual preferences and needs is important.
Called the Knowledge Studio by APRW, the new training arm aims to bring organisations’ ears to the ground with regard to the performance of their media presence.
