Category: Marketing
The collaboration features a clothing collection with the Lacoste crocodile dawning the costumes from fan-favourite Netflix shows.
For this study, HypeAuditor surveyed over 500 content creators on Instagram and TikTok with over 1,000 followers.
According to the data of YouGov, consideration of Hong Kong as a travel destination rose by 2.4 percentage points ten days after the campaign’s announcement – from 12.6% on February 2 to 10.2% by February 10 – before declining until late February.
The new hires are Jo Martin as public relations account director, and account managers Braxton Dinnan, Ellen Pye and Clea Kanning.
‘The Ghosted Bar’ partially attributed to findings by a YouGov which revealed that almost half of employees in Singapore and Malaysia are guilty of ‘ghosting’ their friends.
With Shikhar Dhawan as the protagonist, the campaign aims to reach out to consumers who are considering upgrading their TV sets, as well as those gearing up to enjoy the cricketing season.
The revamped Style by SCMP weaves responsible luxury, entrepreneurship, innovation, women leadership, wellness, and philanthropy topics into its coverage.
In his new role, he will be leading the brand business in the region.
Approaching Raya, the beverage brand cooked up a campaign that will incentivise consumers for putting their phones down and spending time offline.
Safi and Mediabrands Content Studio's #SafiRayaSupaVass campaign is anchored on the viral ‘Vass’ catchphrase that translates to looking and feeling 'spectacular'.
