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Category: Marketing

Clemenger BBDO
Clemenger BBDO embarks on expansion strategy with key senior appointments
Posted on July 17, 2023
by Ivan Gallegos
Bassil commended Zanesco, Winton, and Deutsch-Burley as exceptional forces within the industry, highlighting their talent, intelligence, energy, and fun personalities.
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Pandamart
foodpanda introduces pick-up service for grocery shoppers
Posted on July 14, 2023
by Ivan Gallegos
Singapore – Foodpanda has recently introduced a pick-up feature in its grocery delivery service pandamart. This allows customers to conveniently collect their groceries themselves, providing them with increased options and flexibility in receiving their orders. Although the feature is currently available...
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Liam Capati appointed as new chief media officer of Publicis Media Philippines
Liam Capati appointed as new chief media officer of Publicis Media Philippines
Posted on July 14, 2023
by Teddy Cambosa
Capati comes with extensive industry experience, deep understanding of critical market trends and developments especially on platforms, and expert capabilities to navigate the evolving new world of media spanning data, social, and commerce.
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TIME appoints Kristin Matzen as its first-ever CCO
TIME appoints Kristin Matzen as its first-ever chief communications officer
Posted on July 14, 2023
by Brandon Yulolo
In this role, Matzen will be overseeing all strategic communications for TIME, including corporate communications, media relations, editorial and event publicity, crisis communications, and more. 
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Untitled design (25)
CenturyLaminates’ new ad puts fashion back into furniture, home decor
Posted on July 14, 2023
by Gian Japsay
CenturyLaminates and Wunderman Thompson collaborated to produce a film series showcasing Manish Malhotra's creations, aiming to inspire brand-conscious individuals and create a buzz in their social circles.
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Dare to watch ‘Insidious’ alone? This campaign from PVR-INOX challenged one lucky winner to do so
Dare to watch ‘Insidious’ alone? This campaign from PVR-INOX challenged one lucky winner to do so
Posted on July 14, 2023
by Teddy Cambosa
The campaign dared one lucky winner to watch said film alone, but little does he know that many horror surprises awaits for him inside.
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Latest survey reveals airline loyalty program members struggle in points redemption
Latest survey reveals airline loyalty program members struggle points redemption
Posted on July 13, 2023
by Ivan Gallegos
The survey found that 58% of respondents were unsure where they could redeem their loyalty points, while 56% were unaware of the value of their accumulated points.
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PLDT, BDO lead valuable brand’s list in the Philippines: report
PLDT, BDO lead valuable brand’s list in the Philippines: report
Posted on July 13, 2023
by Teddy Cambosa
Other leading brands include telco Globe (US$2.0b brand value), fast food chain Jollibee (US$1.6b brand value), electric provider Meralco (US$0.9b brand value), gas corporation Petron (US$0.7b brand value), and retail chain Puregold (US$0.6b brand value).
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Marketing Society
The Marketing Society Hong Kong appoints three new board members
Posted on July 13, 2023
by Gian Japsay
The newly appointed board members will work together with the current Hong Kong staff to pursue the Society's purpose of fostering leadership and raising the bar for marketing practices in the wider region.
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Around 3 in 5 willing to change travel habits inpursuit of better deals: report
Around 3 in 5 Singaporeans willing to change travel habits in pursuit of better deals: report
Posted on July 13, 2023
by Ivan Gallegos
Additionally, Singaporeans are thrifty celebrators, with securing a good deal being the primary motivation for booking trips, and they typically spend at most a week finding favourable deals.
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