Category: Marketing
In her new role at McCann Worldgroup Asia Pacific, Sinha will be taking the reins from former CSO Richard McCabe, and will be bringing her two decades of experience in marketing strategy to the table.
The newly established office in Vietnam will be managed by country manager Khanh Ngo, whose responsibility is to serve media agencies and direct brand clients by providing targeting, brand appropriateness tactics, and campaign optimization solutions.
The New Thing's main goal for their brands is to facilitate the creation of cultural conversations and impact on social media, acknowledging the rarity of brands getting it right, while unhesitatingly adapting to the ever-changing internet landscape.
The 23-minute documentary celebrates the nation's growth and success as a global economic hub and pays tribute to the 100th birth anniversary of Singapore's founding prime minister, Mr. Lee Kuan Yew.
For this campaign, Adani Wilmar teamed up with advertising agency DDB Tribal and ad-filmmaker Prakash Varma for a 40-second film titled ‘Khushboo Kuchh Khaas’, which helps viewers visualise the aroma of Basmati
As part of the broad partnership, the two companies will introduce extensive new benefits and drive impactful cross-platform savings for both Deliveroo and Gojek users.
Working closely with The Notorious B.I.G. estate and family members, Pepsi MAX has planned a distinct and excitingly immersive campaign that will connect his unique personality, style, and lyrical flow with the sounds of today.
Under his leadership, Validus aims to drive innovation and growth through strategic partnerships, embedded finance, alternative data, and AI-driven data analytics, further solidifying its market-leading position in Singapore.
In her new role, she will spearhead AVIA’s policy unit, working with members to set the policy strategy and represent and engage in constructive dialogue with governments and regulators around the region.
With the company establishing roots in Singapore way back in 2020, they've set to expand with Amplify Activate, opening new offices in Thailand, Vietnam, Malaysia, Indonesia and the Philippines, bolstering their regional team to 40 employees.
