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Category: Marketing

ddb sg google play raamadan campaign
Google Play, DDB Singapore bring tradition and gaming together in ‘Level Up Ramadan’ campaign
Posted on March 4, 2025
by Aliza Carmona
Indonesia – Google Play and DDB Group Singapore have introduced a new campaign that reimagines family gatherings during Ramadan, turning them into virtual gaming experiences. Launched on 4 March in Indonesia, the ‘Level Up Ramadan with Google Play’ campaign highlights how gaming has become a shared activity...
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R/GA goes independent from IPG after 23 years
R/GA goes independent from IPG after 23 years 
Posted on March 3, 2025
by Teddy Cambosa
Additionally, R/GA has established a Strategic Advisory Council of senior marketing and technology executives to support emerging AI client transformation opportunities across multiple sectors. 
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Simu Liu highlights importance of ‘borderless payments’ in Unlimit’s ‘mega’ campaign
Simu Liu highlights importance of ‘borderless payments’ in Unlimit’s ‘mega’ campaign
Posted on March 3, 2025
by Teddy Cambosa
The campaign shows businesses how important it is to choose the ‘right’ partner in payments and allow customers the freedom to pay any way they want, anywhere they want.
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Manulife inspires Singaporeans to share recovery stories in new social media campaign
Manulife inspires Singaporeans to share recovery stories in new social media campaign
Posted on March 3, 2025
by Aliza Carmona
The ‘Journey to Better SG’ campaign invites survivors, caregivers, family members or friends of a patient to share stories of healing. 
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Julie’s latest Raya film an emotional rollercoaster on seeking the true meaning of forgiveness
Julie’s latest Raya film an emotional rollercoaster on seeking the true meaning of forgiveness
Posted on March 3, 2025
by Teddy Cambosa
The short film centres around the life of Johan, a man who has spent his life running from his problems and past. Played by the popular Malaysian actor Fimie Don, Johan’s life was anything but easy.
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Twilio, Singtel team up to equip Singaporean businesses with RCS messaging
Twilio, Singtel team up to equip Singaporean businesses with RCS messaging
Posted on March 3, 2025
by Aliza Carmona
The collaboration allows businesses in Singapore to reach their customers directly to their mobile inboxes without compromising data security.
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Zitcha appoints Jim Kane as global vice president of sales
Zitcha appoints Jim Kane as global vice president of sales
Posted on March 3, 2025
by Teddy Cambosa
In his new role, Kane will be responsible for defining and executing Zitcha’s global sales strategy, driving revenue growth and expanding the company’s international footprint. He will lead and develop a high-performance sales team, and foster relationships with key retailers, brands, and advertising...
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Eugene Lee announces departure from McDonald’s after 15-year stint
Eugene Lee announces departure from McDonald’s after 15-year stint
Posted on March 3, 2025
by Teddy Cambosa
In a LinkedIn post, Eugene stated that it is time to step out of his comfort zone and explore a world beyond McDonald’s, using the skills he has learnt at this brand to build new things.
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Star Media Group promotes Lydia Wang as chief operating officer
Star Media Group promotes Lydia Wang as chief operating officer
Posted on March 1, 2025
by Teddy Cambosa
Additionally, she has been serving on the Council of the Malaysia Digital Association (MDA) since 2020 and will continue her tenure through 2026, advocating for digital transformation and innovation within the industry. 
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Anker Innovations launches AR campaign to ‘charge up’ SEA
Anker Innovations launches AR campaign to ‘charge up’ SEA
Posted on February 28, 2025
by Aliza Carmona
Anker Innovations, a mobile charging and consumer electronics company, has launched its latest campaign to ‘charge up’ Southeast Asia.
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