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Category: Marketing

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Takashi Aoki appointed as representative director, president of McCann Erickson Japan, Craft Worldwide
Posted on September 15, 2023
by Gian Japsay
Aoki will be under the direct supervision of Ji Watson, the CEO of McCann Worldgroup Japan. He will collaborate closely with the regional and global network to lead the Japanese teams in delivering impactful solutions to help clients expand their businesses.
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Marketing, events startup StepOne announces expansion to Singapore
Posted on September 15, 2023
by Gian Japsay
StepOne's decision to open an office in Singapore is part of its strategic plan to build a presence across the globe. With this expansion, StepOne will be able to share its knowledge of experiential events with the business community in Singapore and provide convenience to its Indian clients who frequently...
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Ampverse acquires SG-based gaming startup Championfy
Ampverse acquires SG-based gaming startup Championfy
Posted on September 15, 2023
by Teddy Cambosa
Said acquisition will help innovation within Ampverse Labs, cementing Ampverse's position as a pioneering force in the realm of game-tech solutions for brands, fans, gamers and game publishers.
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Revolut encourages support in latest partnership with SG animal welfare charities, launches personalised cards
Revolut encourages support in latest partnership with SG animal welfare charities, launches personalised cards
Posted on September 15, 2023
by Brandon Yulolo
To encourage Singapore customers to support SPCA and SOSD, Revolut Singapore will be enabling personalised cards for all customers, with S$2.00 going straight to the aforementioned charities.  
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MARKETECH-PHOTOS
Tinder promotes consent education with launch of new dating dictionary in Australia
Posted on September 15, 2023
by Aliza Carmona
Online dating app Tinder has launched ‘Dating Dictionary: Consent Edition", the latest iteration of its dating dictionary, in Australia to help educate Aussies on key consent terms and phrases.
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J&T Singapore rolls out enhanced logistics solutions to meet shifting retailer and shopper needs
Posted on September 14, 2023
by Aliza Carmona
Global logistics service provider J&T Express Singapore has announced new enhancements to its existing services and collaborations to meet the shifting retail demands of businesses and consumers.
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Gushcloud PH appoints Joseph Max Webb as head of business development, de facto local lead
Gushcloud PH appoints Joseph Max Webb as head of business development, de facto local lead
Posted on September 14, 2023
by Teddy Cambosa
He has recently sealed and launched a campaign with local pharmaceutical company Unilab, most notably the Tuseran “Beat the Pro” web series featuring comedy icon Ruffa Mae Quinto. He also led Spotify Philippines’s recent musical activation in collaboration with Spotify and global KPop girl group New...
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One out of three Singaporeans avidly follow F1 motor racing: report
One out of three Singaporeans avidly follow F1 motor racing: report 
Posted on September 14, 2023
by Brandon Yulolo
Data from YouGov’s survey also states that the highest proportion of F1 followers in Singapore are from Gen X, and that men are also more likely to tune in to F1 than women, especially among Gen Z.
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Behind Income’s ‘Fallin’ Apart’ campaign with BBH Singapore
Behind Income’s ‘Fallin’ Apart’ campaign with BBH Singapore
Posted on September 14, 2023
by Teddy Cambosa
According to the agency, ‘Fallin’ Apart’ emotively conveys the stress, uncertainty and raw feelings which can result from an unexpected health issue, married with the realisation that one is not adequately covered.
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OnePass’s latest campaign uses a CGI penguin to communicate latest membership program
Posted on September 14, 2023
by Aliza Carmona
OnePass, a membership program by Wesfarmers, and advertising agency CHEP Network have launched ‘Onesie’ as part of their latest brand campaign to showcase the membership program’s new range of benefits.
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