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Category: Marketing

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Young gamers in APAC cite gaming beneficial to mental well-being: report
Posted on August 16, 2023
by Aliza Carmona
Around 50% of Gen Alpha and 43% of Gen Z in APAC cited gaming as making them feel better if they're anxious or stressed, according to the new research conducted by youth-first marketing and media platform TotallyAwesome.
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Singapore competition watchdog open for public feedback on Grab, Trans-cab merger
Singapore competition watchdog open for public feedback on Grab, Trans-cab merger
Posted on August 16, 2023
by Teddy Cambosa
According to the CCCS, both parties have said that the proposed merger will not result in a substantial lessening of competition in the relevant markets in terms of lack of prohibitive barriers to entry, as well as the highly-fragmented nature of the rental car market.
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Atome Financial, HSBC expands US$100m debt facility to include PH market
Atome Financial, HSBC expands US$100m debt facility to include PH market
Posted on August 16, 2023
by Teddy Cambosa
Atome Financial and HSBC Singapore entered into this partnership back in August 2022. It also had a previous US$500m financing facility partnership with Standard Chartered, which ended after 10 years in October 2021.
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Mastercard enables WeChat Pay for international travelers in China
Mastercard enables WeChat Pay for international travelers in China 
Posted on August 16, 2023
by Brandon Yulolo
Expanding on a partnership established in 2019 that offers enhanced digital payment solutions, the latest development gives Mastercard full access to WeChat Pay's merchant network in China and provides a safe and convenient way for international travelers to pay when traveling around the Chinese Mai...
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MARKETECH-PHOTOS
Hotwire names Melissa Cullen as new managing director for communications in APAC
Posted on August 16, 2023
by Aliza Carmona
Hotwire, the global technology communications and marketing consultancy, announced the appointment of Melissa Cullen to the new role of managing director of communications for the Asia-Pacific region.
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Wunderman Thompson appoints Audrey Kuah as new APAC CEO
Posted on August 15, 2023
by Aliza Carmona
Wunderman Thompson, a WPP agency, announced the appointment of Audrey Kuah as its new chief executive officer of Asia-Pacific.
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Katrina Gonzales joins Coins.ph as global marketing director
Katrina Gonzalez joins Coins.ph as global marketing director 
Posted on August 15, 2023
by Brandon Yulolo
Prior to her new role, Gonzales held key roles in indie web3 game studios as the chief operating officer of Serriva Labs and the former head of operations of YGG Pilipinas for more than a year.
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Meltwater accelerates AI-driven growth in APAC with key strategic hires
Meltwater accelerates AI-driven growth in APAC with key strategic hires
Posted on August 15, 2023
by Brandon Yulolo
The new appointments are Huixan Yang as customer experience director, and Jeff Piniros as sales development director. These appointments are in line with Meltwater's expansion in the area, which has been centered on Southeast Asia and Japan.
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MARKETECH-PHOTOS
Jollibee Foods Corporation appoints dentsu Philippines as integrated media agency of record
Posted on August 15, 2023
by Aliza Carmona
Dentsu Philippines has been selected as the integrated media agency of record for Jollibee Foods Corporation (JFC) to grow the company’s brand awareness and market share.
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Lion & Lion announces new clients wins in SEA, expands agency team
Lion & Lion announces new clients wins in SEA, expands agency team
Posted on August 14, 2023
by Brandon Yulolo
Recently having secured domestic partnerships with five Malaysian and Singaporean brands, Lion & Lion sets its sight on steadfast growth, renewing a 3 year old partnership and expanding their creative and social team in the process. 
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