Category: Marketing
Global fast food restaurant chain KFC partnered with Momo and Friends, a producer of quality dog snacks, to produce the world’s first ‘KFC Bone Tie’ snack in Thailand for International Dog Day.
The partnership resulted in a new brand positioning and design system created by Design Bridge and Partners, which reinvents Kungfu Pu’er Tea as a wellness lifestyle brand made for ‘urban knights’ and designed for a new generation.
In addition, she has worked on some of Australia’s most iconic brands, including Optus where she successfully led a team of designers, writers and strategists as the brand evolved from a telco into an entertainment provider.
Through this appointment, Initiative is tasked with all of Fantastic Furniture’s national and local broadcast media planning & buying, print, outdoor, radio, press, magazines, cinema, and BVOD.
Global digital out-of-home (OOH) marketplace VIOOH has announced new hires for its newly created commercial roles in Australia and New Zealand, with Ryan Sullivan as partnerships director and Mitchell Hodges as technical solutions manager.
Following the launch of TK Lab in Singapore, this marks the seventh time a regional hub for this initiative has been launched across Ogilvy’s global network.
The rebrand is driven by the brand’s ethos of 'All Things Considered', which epitomises the company’s emphasis on the human touch, going beyond looking at finance as an industry focused on numbers.
Authentic and Baozun have also entered an exclusive, long-term license agreement through which Baozun will design, manufacture, market and distribute Hunter brand products in Greater China.
In partnership with Howatson+Company, the films introduce the new brand platform ‘Know what we know’ which reflects Domain’s commitment to provide customers with confidence in their property journey.
Icon Agency, an integrated communications firm, has announced the appointment of three new senior staff, spearheaded by Emma Bridgeman as director of technology and B2B, Stefanie Safahi as senior account director, and Rania Aissaoui as account director.
