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Category: Marketing

pernod ricard drink more water campaign songkran
Pernod Ricard brings back 'Drink More Water' campaign for Songkran 2025 in Bangkok
Posted on April 11, 2025
by Aliza Carmona
Thailand – With Songkran celebrations set to begin, Pernod Ricard, the producer of premium international wine and spirits, is bringing back its ‘Drink More Water’ campaign in Bangkok for a second year, as part of efforts to promote moderation and reduce binge drinking during the holiday. The ‘Drink More...
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TikTok drives 22% increase in beauty product sales: report
TikTok drives 22% increase in beauty product sales: report
Posted on April 10, 2025
by Fatima Baduria
User-generated content and influencer marketing have sparked the sales increase on social media platforms, according to Euromonitor International’s report.
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hearts and science doris kuok appointment hk
Hearts & Science names Doris Kuok as managing partner to lead new Hong Kong operations
Posted on April 10, 2025
by Aliza Carmona
Hong Kong – Hearts & Science, the Omnicom Media Group (OMG) agency, has appointed Doris Kuok as managing partner to spearhead its expansion and lead operations in Hong Kong. Effective immediately, Kuok will assume responsibility for overseeing the agency’s operations, strategic direction, financial...
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It’s Friday wins creative mandate of Greater Bank
It’s Friday wins creative mandate of Greater Bank
Posted on April 10, 2025
by Teddy Cambosa
Greater Bank is partnering with independent creative agency It’s Friday to create a new brand platform and vison for the brand. It’s Friday was appointed as the lead creative agency after a competitive pitch.
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Viddsee expands to Malaysia, appoints Jay Murali as group business director
Viddsee expands to Malaysia, appoints Jay Murali as group business director
Posted on April 10, 2025
by Teddy Cambosa
In his role as group business director, Jay will be responsible for overseeing the business development strategy, client servicing, and partnership building in Malaysia. He will also play a regional role, working closely with the leadership team to align growth initiatives across Viddsee’s Southeast...
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MCCY promotes harmony amidst diversity in new film series with DDB Group Singapore
MCCY promotes harmony amidst diversity in new film series with DDB Group Singapore
Posted on April 10, 2025
by Fatima Baduria
The Ministry of Culture, Community, and Youth (MCCY) is promoting harmony amidst diversity in its latest film series with advertising agency DDB Group Singapore.
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mantra of hope dentsu indonesia kompas
This new tech initiative helps Indonesian sexual assault victims collect legal evidence via discreet audio activation
Posted on April 10, 2025
by Aliza Carmona
Indonesia – Dentsu Indonesia, in collaboration with the prominent Indonesian newspaper Harian Kompas, has launched an innovative initiative to empower sexual assault survivors with a platform to be heard and a reliable, legally sound tool for self-protection. Titled MANTRA of Hope, the initiative stemmed...
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britannia nutrichoice 2025 cookie campaign
Britannia NutriChoice dares to be just a cookie in new brand push and packaging
Posted on April 10, 2025
by Aliza Carmona
India – Ditching over-the-top claims, Britannia is serving a dose of honesty with its latest “Face the Facts” campaign — a bold refresh of its NutriChoice packaging that brings a candid, no-frills perspective to everyday snacking. Conceptualised by Lowe Lintas, the campaign embraces the product for what...
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cr7 life christiano ronaldo hk launch
Cristiano Ronaldo celebrates legacy with CR7 LIFE flagship store launch at Times Square, Hong Kong
Posted on April 8, 2025
by Aliza Carmona
Hong Kong – Football icon Cristiano Ronaldo has officially launched the first-ever CR7 LIFE official flagship store at Times Square in Hong Kong, marking a significant milestone in celebrating his legacy and the upcoming CR7 LIFE Museum. The CR7 LIFE official flagship store is designed to offer an engaging,...
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atomberg phd india media mandate 2025
PHD India secures integrated media mandate for smart appliance brand Atomberg
Posted on April 8, 2025
by Aliza Carmona
India – PHD India, part of Omnicom Media Group (OMG), has been awarded the integrated media mandate for Atomberg, a provider of smart home appliances. Founded in 2012, Atomberg has grown from a challenger brand to a trusted name in Indian households. Known for its energy-efficient BLDC fans and India’s...
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