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Category: Marketing

Finance, food delivery app installs surge in PH: report
Finance, food delivery app installs surge in PH: report
Posted on April 30, 2025
by Fatima Baduria
Finance and food delivery app installs have surged in the Philippines, according to mobile marketing analytics platform Adjust’s report.
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britannia the laughing cow campaign
Britannia The Laughing Cow campaign connects richer taste with deeper moments of togetherness
Posted on April 30, 2025
by Aliza Carmona
India – Britannia The Laughing Cow, the processed cheese brand from the joint venture between Britannia Industries and Le Groupe Bel, has launched a new campaign spotlighting its revamped creamier recipe and locally produced range. Conceptualised by Schbang, Britannia The Laughing Cow’s latest film-led...
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Grey tapped by CelcomDigi as new brand agency
Grey tapped by CelcomDigi as new brand agency
Posted on April 30, 2025
by Teddy Cambosa
Grey will be responsible for the overall Brand and Corporate communication for CelcomDigi, one of Malaysia’s largest telecommunications provider.
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Yahoo DSP launches solution for campaign measurement, optimisation
Yahoo DSP launches solution for campaign measurement, optimisation
Posted on April 29, 2025
by Fatima Baduria
Technology platform Yahoo DSP has launched the ‘Conversion API’ (Yahoo CAPI) solution to enhance measurement, attribution, and optimisation of campaigns.
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Star Alliance spotlight seamless interline trips in brand campaign via TSLA
Star Alliance spotlight seamless interline trips in brand campaign via TSLA
Posted on April 29, 2025
by Fatima Baduria
Airlines group Star Alliance is highlighting the significance of seamless interline trips in its latest global brand campaign.
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infinix mini billboard main
Infinix disrupts outdoor advertising with cheeky small-scale billboards in its latest campaign
Posted on April 29, 2025
by Aliza Carmona
India – Infinix has launched a new campaign for its Note 50s 5G+ smartphone, working with advertising agency SW Network and Flipkart Tech to deploy miniature billboards across select Indian cities, using tongue-in-cheek messages to highlight key product features. For the campaign, SW Network and Flipkart...
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Viddsee unveils new strategic framework to form a unified storytelling ecosystem across Asia
Viddsee unveils new strategic framework to form a unified storytelling ecosystem across Asia
Posted on April 29, 2025
by Teddy Cambosa
By aligning its original content development with full-funnel marketing and platform innovation, Viddsee is positioned to create culturally resonant narratives that not only connect with audiences, but also drive performance-across branded campaigns and original IP alike. 
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Edelman expands Workplace Advisory team in APAC
Edelman expands Workplace Advisory team in APAC 
Posted on April 29, 2025
by Teddy Cambosa
The Workplace Advisory specialists operate across geographies to service clients’ requirements across 10 markets in Asia Pacific (Australia, India, Indonesia, Greater China, Japan, Korea, Malaysia, Singapore, Thailand, Vietnam), embedded within Edelman’s integrated teams to provide full-service communications...
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we are social hong kong bausch ultra one day marf main
Bausch + Lomb, Metta/We Are Social HK rewrite celebrity marketing rules with Marf Yau’s creative input
Posted on April 29, 2025
by Aliza Carmona
Hong Kong – Bausch + Lomb has partnered with Metta/We Are Social Hong Kong to launch a new social-first campaign for its ULTRA ONE DAY contact lenses, flipping the script on traditional celebrity marketing. Building on the success of their previous collaboration with singer and actress Marf Yau, the...
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Emma Philippines hands social influencer strategy remit to Greenpark
Emma Philippines hands social influencer strategy remit to Greenpark
Posted on April 28, 2025
by Fatima Baduria
Sleep brand Emma Philippines has appointed digital agency Greenpark as its social influencer strategy and engagement partner.
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