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Category: Marketing

Milk tea brand CoCo offers a rather physical way to alleviate stress–even a veteran journalist is up for it
Milk tea brand CoCo offers a rather physical way to alleviate stress–even a veteran journalist is up for it
Posted on September 28, 2023
by Teddy Cambosa
Manila, Philippines – Milk tea brand CoCo Fresh Tea & Juice has a new campaign up its sleeve–but instead of a typical light and jolly ad, it features a much rather candid and hilarious ad dedicated to those who want to alleviate their stress in the most literal way possible. The solution? Literally...
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JD Sports eyes acceleration of brand in Malaysia, Singapore, Thailand
JD Sports eyes acceleration of brand in Malaysia, Singapore, Thailand
Posted on September 28, 2023
by Teddy Cambosa
According to a recent investors relation update from the company, JD Sports has finalised the acquisition of their non-controlling interests in the aforementioned markets.
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Indonesian marketers take lead in embracing AI and ML technology for revenue boost
Posted on September 28, 2023
by Aliza Carmona
Around 74% of marketers in Indonesia cited advanced machine learning technology as the most important factor when selecting mobile app performance marketing solutions, according to data from Moloco.
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PUMA taps GOVT as creative and activation agency to redefine running at the Standard Chartered Singapore Marathon 2023
PUMA taps GOVT as creative and activation agency to redefine running at the Standard Chartered Singapore Marathon 2023
Posted on September 28, 2023
by Teddy Cambosa
GOVT will provide end-to-end brand, creative and activation solutions for PUMA to deliver a consumer experience to engage with the estimated 50,000 runners who will show up between 30 November to 2 December 2023 to collect their race packs.
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Icon Agency makes senior appointments to boost presence and digital capabilities
Posted on September 28, 2023
by Aliza Carmona
Icon Agency has announced three senior appointments, with Dr. Jason Guo as the new chief technology officer, Andrew Mackay as executive director of digital, and Isaac Townsend as lead developer, to strengthen its presence and bolster its digital capabilities in Australia.
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Dennis Nierra returns to BBDO Guerrero as creative director
Dennis Nierra returns to BBDO Guerrero as creative director
Posted on September 27, 2023
by Teddy Cambosa
During his previous BBDO Guerrero work, he worked on several award-winning campaigns such as the Pepsi ‘Liter of Light’, the Department of Tourism’s ‘It’s More Fun in the Philippines’, and the Pepsi Pinas campaign. 
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Bray Leino Splash announced new bursary program in partnership with Singapore Institute of Technology
Posted on September 27, 2023
by Gian Japsay
Made possible through the donation from Bray Leino Splash, a sum of eight Bray Leino Splash Bursaries will be presented over the next four years. This will ensure that promising students have the opportunity to achieve their goals of earning a bachelor of science with honours degree in digital communications...
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STB’s global campaign takes would-be tourists in an unexpected journey of local experiences
STB’s global campaign takes would-be tourists in an unexpected journey of local experiences
Posted on September 27, 2023
by Teddy Cambosa
‘Made in Singapore’ replaces STB’s ‘SingapoReimagine’ international recovery campaign launched in November 2020 to rekindle passion for travel in Singapore.
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Sprinklr appoints Scott Harvey as executive vice president of customer operations
Posted on September 27, 2023
by Gian Japsay
In his new position, he will oversee and lead the company’s executive leadership team, where he will have the responsibility of improving and streamlining operations that deal with customers, from pre-sales solution consulting to post-sales customer success and ongoing services.
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Levi’s latest campaign celebrates moments of instincts that stay with us
Levi’s latest campaign celebrates moments of instincts that stay with us
Posted on September 27, 2023
by Teddy Cambosa
The campaign, featuring Indian actress Deepika Padukone, depicts her impromptu adventure becoming the thread that ties together characters' experiences from ordinary to extraordinary moments, capturing a spectrum of emotions from joy, to the rush, laughter, but also the calm and bittersweet.
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