Category: Marketing
In their new roles, Kennedy and MacArthur will be leading Kantar’s consulting department together, leveraging the unique set of skills housed within Kantar’s consulting team across its Australia business and clients.
In comparison to single-scroll ad formats, BrandStory delivers three times the ad area and 2.8 times longer viewing periods, addressing businesses' growing demand for more real estate to produce outcomes globally. It combines awareness, investigation, and action in a whole solution.
For this initiative, SKT recently signed MoUs with Agate and Cosmic Technologies, and will further expand its previous partnership with CelcomDigi to carry out activities to boost ifland through localised content and marketing, and primary customer support.
ByteDance’s TikTok is reportedly in talks to partner with Indonesian technology company GoTo Group to restart its online retail operations in the country, Bloomberg reports.
This is the latest completed deal by UOB after it entered into an agreement with Citi January 2022 as part of a broader sale agreement covering consumer banking across Malaysia, Thailand, Vietnam and Indonesia.
Singapore – As a key to further advancing the leadership across the region, S4Capital’s digital operating arm, Media.Monks, has appointed Matthew Godfrey as the new executive vice president and head of content for the APAC region. Having more than 15 years of experience, Godfrey has an extensive background...
Global brand and customer experience agency VMLY&R Singapore has announced they have won the tender for insurance company FWD Takaful’s new mental health awareness campaign in Malaysia.
According to the uploader of the viral video, the staff is from Chowking SM Ecoland in Davao City, and is taking orders outside of the restaurant to meet her quota since the sales of the branch was “going slow.”
Kumar brings a wealth of diverse leadership experience spanning over two decades, including notable tenures at multinational corporations, and in Singapore's public sector.
Singapore – In an ongoing effort to educate the public, the Cyber Security Agency of Singapore, in collaboration with Ogilvy Singapore, has recently unveiled its latest nationwide campaign emphasising the importance of cyber awareness. Known as “The Unseen Enemy,” this initiative sheds light on...
