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Category: Marketing

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HubSpot, TikTok to improve community-based acquisition of B2B brands in latest partnership
Posted on January 11, 2024
by Gian Japsay
While SMBs are looking into creative ways to generate leads in the face of customer acquisition issues, the partnership is taking place at a time when customers are increasingly turning to local communities for brand and product discovery. TikTok emerges as a tool for businesses to nurture and maintain...
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The LEGO Group appoints new senior vice president, head of marketing for APAC
The LEGO Group appoints new senior vice president, head of marketing for APAC
Posted on January 11, 2024
by Teddy Cambosa
It is also worth noting that these changes also come with Eric Maugein stepping down from his role as regional president for the company in the region.
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Zendesk announces acquisition of AI-powered management platform Klaus
Posted on January 10, 2024
by Aliza Carmona
Customer service software company Zendesk has announced it has signed a definitive agreement to officially acquire AI-powered quality management platform Klaus as part of its commitment to future-proofing its AI-powered customer experience.
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BBDO Guerrero promotes Mica Dela Rosa to role of creative director
Posted on January 10, 2024
by Gian Japsay
BBDO Guerrero builds its creative team with the promotion of Mica Dela Rosa to creative director. 
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Coins.ph accelerates global expansion, sets sights on Australia for 2024
Coins.ph accelerates global expansion, sets sights on Australia for 2024
Posted on January 10, 2024
by Brandon Yulolo
This announcement comes after Coins.ph’s Australian arm successfully acquired an ‘AUSTRAC’ (Australian Transaction Reports and Analysis Centre) Digital Currency Exchange registration required for providing cryptocurrency exchange services in Australia.
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Ericsson appoints Daniel Ode as head of Ericsson Singapore, Philippines & Brunei
Ericsson appoints Daniel Ode as head of Ericsson Singapore, Philippines & Brunei
Posted on January 9, 2024
by Brandon Yulolo
In his new role, Ode will be responsible for driving Ericsson’s business and overseeing the company’s operations in these markets, and will be a member of the regional executive leadership team of Ericsson Southeast Asia, Oceania and India.
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AEON Bank gets nod from authorities to operate, becomes Malaysia’s first digital Islamic bank
Posted on January 9, 2024
by Aliza Carmona
AEON Bank Berhad announced it has officially gained approval from Bank Negara Malaysia (BNM) and the Ministry of Finance to commence its digital banking operations in Malaysia, making it the country’s inaugural Islamic digital bank.
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Capital A announces strategic selling of business to sister company AirAsia X
Capital A announces strategic selling of business to sister company AirAsia X
Posted on January 9, 2024
by Brandon Yulolo
The strategic move is aimed at streamlining the group and facilitating a business-centric valuation of the separate entities, potentially unlocking greater value to shareholders, and aiming to create a pure play entity that aligns with market preferences. 
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Genelle Hung named as PubMatic’s new country manager for SEA
Posted on January 9, 2024
by Gian Japsay
Hung will be in charge of the strategic leadership of the Southeast Asian market at PubMatic. She will work directly with local go-to-market teams as well as global leadership, and she will be essential to continuing relationships with important CTV/OTT and in-app publishers in the area. She will also...
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TBWA\Media Arts Lab names Terence Leong as new executive creative director in SEA
Posted on January 9, 2024
by Aliza Carmona
TBWA\Media Arts Lab, the bespoke global creative agency dedicated to Apple, has announced the appointment of Terence Leong as its new executive creative director for the Southeast Asia region.
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