Category: Marketing
In her new role, Michelle will drive strategic brand partnerships and new business development across ICON1C’s portfolio, shaping high-impact opportunities through its flagship events, premium spaces, and unrivalled access to its exclusive community and experiences.
Jetstar Asia customers with existing bookings on cancelled flights will be offered full refunds and the Group will look to reaccommodate customers onto other airlines where possible.
‘AI-volution: Spark, Engage, Convert’ workshop is heading straight to the hub of innovation to dive into AI and omnichannel strategies for customer engagement.
Featuring the real stories of its employees, Security Bank's ‘#YouMatter’ video series showcases how employees feel valued and empowered to achieve growth in their careers.
South Korea – In a new collaboration, Apple has partnered with K-pop girl group aespa to release a performance video for their unreleased track “Dirty Work”, filmed entirely on the iPhone 16 Pro. Featuring members Karina, Giselle, Winter, and Ningning, the video highlights choreography captured in cinematic...
Havaianas Philippines is emphasising the comfort provided by flip-flops through the release of a new digital content with advertising agency GIGIL.
Creating brand impact in Indonesia isn’t just about being bold—it’s about being in sync. Sync with shifting cultural signals, digital behaviours, and the pace at which new expectations emerge. Cheil Indonesia operates at this intersection. With an integrated model built on data, creativity, and technology,...
In MARKETECH APAC’s latest Agency Leadership Decoded, Paolo Broma, chief marketing officer at TBWA\SMP, reveals how the agency maintains its relevance through its relentless commitment to openness to new concepts.
Set against the backdrop of the 2025 F1 calendar, the series kicks off in Barcelona, following a teaser filmed in Monaco, where George Russell is based.
The branding industry is constantly challenging agencies to innovate their ways of expressing brands’ identity. They are compelled to find the balance between representing brands while crafting unique messages that truly resonate with audiences. Design Bridge and Partners, as a brand design agency,...
