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Category: Marketing

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Ogilvy Singapore announces promotion of Ishita Roy, Frederick Tong as joint heads of strategy
Posted on January 16, 2024
by Gian Japsay
Roy and Tong have been members of Ogilvy Singapore for the last ten years, and they have both contributed to the agency's expansion, improvement of its standing, and strengthening of client relationships. With a range of experiences and abilities, they are promoted to take the lead in their new positions...
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TBWA\Singapore appointed by Mandai Wildlife Group as new creative AOR
TBWA\Singapore appointed by Mandai Wildlife Group as new creative AOR
Posted on January 16, 2024
by Brandon Yulolo
With TBWA\Singapore acquiring Mandai’s business portfolio, the agency's responsibilities now extend across all facets of building a destination brand experience which will span the group’s multiple award-winning flagship zoological parks and other offerings in its pipeline.
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MARKETECH-PHOTOS
Technology, innovation dominate 2024 trends to watch out for marketers in APAC
Posted on January 16, 2024
by Aliza Carmona
Nearly half, or 42%, of marketers in the Asia-Pacific region still use AI for content creation while 39% use it for brainstorming, the data from Omnicom Media Group (OMG) showed.
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Hmall drives SEA expansion with latest Singapore branch launch
Hmall drives SEA expansion with latest Singapore branch launch
Posted on January 16, 2024
by Brandon Yulolo
This action not only establishes a pivotal presence in Singapore but also sets the stage for Hmall's plan to fully expand throughout the region using its powerful affiliate system.
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TSLA, Mandai Park Holdings to close seven-year creative chapter as brand calls new creative tender
TSLA, Mandai Park Holdings to close seven-year creative chapter as brand calls new creative tender
Posted on January 16, 2024
by Teddy Cambosa
Mandai appointed TSLA back then as its lead creative and branding agency globally following a heavily competitive pitch process.
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LePub
LePub APAC’s announces four key appointments for SG headquarters
Posted on January 16, 2024
by Gian Japsay
Belynda has been appointed as the cultural strategist for LePub's APAC in Singapore. Additionally, Mark Peeters and Robert Nelk have joined as associate creative directors, while Sergey Mast has taken on the role of creative director of art and technology for the same organisation.
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This campaign from Nando’s puts a twist on what ranting, raving is like with new menu addition
This campaign from Nando’s puts a twist on what ranting, raving is like with new menu addition
Posted on January 15, 2024
by Teddy Cambosa
The campaign, conceptualised alongside The Chariot Agency, features Malaysian actor and lifestyle influencer, Harris Annuar, screaming compliments to Nando’s TRX employees for serving him an intensely flavourful PERi-crackle with his ¼ Chicken with 2 Sides order. 
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National Arts Council, Land Transport Authority unveil 3-year collaboration to infuse art into public commutes
Posted on January 15, 2024
by Gian Japsay
They present a themed train and stations in honour of Singapore Art Week 2024, marking the beginning of their cooperation. Furthermore, both organisations actively participate in repurposing vacant areas beneath viaducts with locally created art. The ultimate purpose of these initiatives is to bring...
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Yoodo appoints The Clan as new lead creative, social, digital agency
Yoodo appoints The Clan as new lead creative, social, digital agency
Posted on January 15, 2024
by Teddy Cambosa
This appointment of The Clan extends is for a period of 12 months with an option to renew for the next 12 months, covering the spectrum of creative ideation, strategy, creative output, social media strategy, and content development. 
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Generative AI is the fastest adopted tech to date: how can marketers ride this new wave?
Generative AI is the fastest adopted tech to date: how can marketers ride this new wave?
Posted on January 15, 2024
by Teddy Cambosa
Gaurav Kumar, principal solution consultant for Southeast Asia at Adobe, dives into the various implications of how GenAI can be a helpful tool for businesses in terms of creativity and workflow optimisation.
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