Category: Marketing
The break-up is a significant update in the Filipino entertainment scene, as the 'KathNiel' tandem were one of the most popular on-screen love tandems in the country.
Seoul, South Korea – Advertising agency BBDO in South Korea has recently announced the appointment of Junhwa Jung as its newest executive creative director. This strategic move aims to elevate the agency’s presence in the dynamic creative landscape, focusing on infusing his expertise into the industry....
OMD Malaysia’s appointment follows their futuristic pitch which impressed CelcomDigi and aligned with the telco’s strategic priorities. Additionally, the agency imprinted themselves on the client by highlighting the power of Omnicom Media Group’s agile and bespoke service model and the use of Omni, a...
According to the recent advisory from SEC, Binance is not registered as a corporation in the Philippines, and operates without the necessary license and/or authority from the government.
Singapore – With over 40% of consumers making purchases, the latest data from market research company YouGov revealed that Facebook emerged as the top social media platform for online shopping in Singapore. Among the platforms, TikTok and Instagram are tied next at the same level, each securing an average...
Specifically, the data suggests that total expenditure by category in Q3 2023 quarter was $1.630b for search and directories, $1.451b for general display and $649.2m for classifieds.
Moreover, the campaign–titled ‘Spice Up That Love’–succeeds not only in presenting the product in a fun and engaging way but also in building brand love for Popeyes as an entertaining and creative brand.
Starring Taiwanese pop icon Jolin Tsai, the film by Leo Burnett Taiwan depicts moments of simple happiness across four decades, beginning in 1984 – the year McDonald’s Taiwan first opened its doors.
India – SMCP, a global leader in the accessible luxury market, has recently entered a strategic partnership with Reliance Brand Limited, demonstrating their commitment for expansion in markets, like India, with high growth potential. In this collaboration, SMCP intends to expand its global presence in...
Public relations and marketing services firm Influence Matters has announced the launch of Influence Matters Startups, a startup PR activation programme designed exclusively for early-stage tech companies.
