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Category: Marketing

Electric vehicle maker VinFast gets thumbs up from Indonesian gov’t on investment plans
Electric vehicle maker VinFast gets thumbs up from Indonesian gov’t on investment plans
Posted on January 18, 2024
by Teddy Cambosa
The president said that VinFast is one of the fastest-growing automotive companies. He also expressed hope that the investment can improve Indonesia’s EV ecosystem and be linked with EV battery industry.
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Valtech announces two new senior hires to grow growth, consulting practice in APAC
Valtech announces two new senior hires to grow growth, consulting practice in APAC
Posted on January 18, 2024
by Teddy Cambosa
With Pihs and Varatharajan at the helm, Valtech is poised to enable leading brands to leap ahead of the competition and drive business value in the region through experience innovation.
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IAS accelerates APAC expansion with multiple market launches and senior appointments
IAS accelerates APAC expansion with multiple market launches and senior appointments
Posted on January 18, 2024
by Brandon Yulolo
With multiple market expansions and appointments in APAC, IAS aims to accelerate AI-driven measurement and optimisation solutions for both local and global advertisers and publishers.
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Stuart Alexander appointed as new group creative director for TBWA\Media Arts Lab Australia 
Posted on January 18, 2024
by Gian Japsay
TBWA\Media Arts Lab, Apple's custom global creative agency, has appointed Stuart Alexander as group creative director for Australia. Alexander will report directly to Brent Anderson, the chief creative officer at TBWA\Media Arts Lab. Additionally, he will work closely with Jake Donaghey, the agency’s...
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MARKETECH-PHOTOS
Vietjet Air inks MOU with Trip.com to enhance global travellers’ experience
Posted on January 18, 2024
by Aliza Carmona
Vietjet Air has signed a Memorandum of Understanding (MOU) with global travel service provider Trip.com Group to leverage both parties expertise and resources in making travel more convenient for travellers worldwide.
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Maserati appoints Hamdy Elshantoury as head of newly-created overseas region unit
Maserati appoints Hamdy Elshantoury as head of newly-created overseas region unit
Posted on January 17, 2024
by Teddy Cambosa
Conversely, the market management team will remain in the region with close contacts to their countries.
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MSC Cruises sets sail to more conscious cruising with ‘For a Greater Beauty’ global brand campaign
Posted on January 17, 2024
by Aliza Carmona
MSC Cruises, the contemporary brand of the Cruise Division of MSC Group, has partnered with Dentsu Creative Italy for the launch of its newest ‘For a Greater Beauty’ global integrated marketing campaign.
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Samsung taps BBH Singapore on epic takeover of the Las Vegas Sphere
Samsung taps BBH Singapore on epic takeover of the Las Vegas Sphere
Posted on January 17, 2024
by Teddy Cambosa
Conceptualised alongside BBH Singapore alongside The Mill Los Angeles and Fuse Adventures in Audio, the stunt featured Doctor Strange from Marvel Studios’ “What If…?”, all episodes now streaming only on Disney+, it teased a new era for mobile and provided a glimpse of an upcoming feature that will allow...
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MARKETECH-PHOTOS
MARKETECH APAC partners with Adobe to launch complimentary workshop exploring what's next in marketing with generative AI
Posted on January 17, 2024
by Aliza Carmona
In the fast-evolving digital realm, businesses must continually seek new technological advancements to fortify their marketing strategies and gain a competitive edge in the industry. Among these technological innovations, generative AI stands out with its remarkable ability to autonomously generate new...
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MARKETECH-PHOTOS-_1_
SUTD rides the future with complex 3D robotic bus installation ads in Singapore
Posted on January 16, 2024
by Aliza Carmona
The Singapore University of Technology and Design (SUTD) has unveiled its newest ‘School for Innovators’ advertising campaign, which features a massive 3D installation advertisement in Singapore’s local bus service.
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