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Category: Marketing

What’s NEXT Interview: Moët Hennessy’s Nausicaa Charrier on effective CNY luxury campaigns, what’s next for luxury marketing in APAC
What’s NEXT Interview: Moët Hennessy’s Nausicaa Charrier on effective CNY luxury campaigns, what’s next for luxury marketing in APAC
Posted on February 7, 2024
by Teddy Cambosa
For MARKETECH APAC’s latest What’s NEXT Interview, we spoke with Nausicaa Charrier, Marketing Director for Moët Hennessy Singapore & Malaysia to learn more about how luxury brands can create authentic campaigns for the Chinese New Year, and what outlook can the luxury marketing industry in Asia-Pacific...
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Tinder brings love to SEA with first ‘It Starts With a Swipe’ campaign in Vietnam
Tinder brings love to SEA with first ‘It Starts With a Swipe’ campaign in Vietnam
Posted on February 7, 2024
by Brandon Yulolo
This locally conceptualised and produced take on the brand’s narrative in Southeast Asia, the videos celebrate the vibrant possibilities that Tinder offers its users. As Tinder continues to redefine the narrative around dating, Vietnam’s It Starts with a Swipe campaign celebrates modern dating experiences...
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PR consultancy Elliot & Co. makes strategic key appointments to strengthen leadership team
Posted on February 7, 2024
by Aliza Carmona
Public relations consultancy Elliot & Co. has appointed Mayda Jutahkiti as its new managing director for Singapore and Jayeeta Mazumder as its new account director.
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Charlotte Auyeung appointed as McCann Japan’s new head of strategy
Charlotte Auyeung appointed as McCann Japan’s new head of strategy
Posted on February 7, 2024
by Teddy Cambosa
McCann Japan has recently appointed Charlotte Auyeung as its new head of strategy. Her appointment took effect in February 1 this year. 
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JOLT Digital announces two new strategic appointments
JOLT Digital announces two new strategic appointments
Posted on February 6, 2024
by Teddy Cambosa
JOLT Digital continues its growth momentum with the strategic appointments of Khairul Helmi as business director and Truman Tan as associate manager. 
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What's NEXT 2024: Consider adopting a creative bravery mindset in modern marketing this year
What's NEXT 2024: Consider adopting a creative bravery mindset in modern marketing this year
Posted on February 6, 2024
by MARKETECH APAC
The relentless expansion of digital platforms and the ever-evolving landscape of consumer behaviours have escalated the battle for attention, compelling brands to redefine their marketing strategies and carve out distinctive identities. 
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Maybank's heartfelt CNY film illuminates the deaf community's vibrant festival experience
Posted on February 6, 2024
by MARKETECH APAC
Maybank's Chinese New Year film, "Unspoken Connections," sheds light on the deaf community's unique experience of honouring one of the world's most vibrant, loud, and happy events. The film digs into their perspective in a peaceful setting, emphasising the critical role of sign language in overcoming...
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MullenLowe TREYNA acquires Xiklab Digital to amplify digital capabilities
Posted on February 6, 2024
by Aliza Carmona
MullenLowe TREYNA (MLT) has officially acquired the full digital advertising business of digital creative agency Xiklab Digital, inclusive of its client roster and key talent.
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Samsung welcomes a new era of mobile AI with Galaxy S24 Series’ launch film via BBH Singapore
Samsung welcomes a new era of mobile AI with Galaxy S24 Series’ launch film via BBH Singapore
Posted on February 6, 2024
by Teddy Cambosa
The campaign began with a teaser film, Galaxy AI is coming, which celebrates Samsung’s long history of pushing the boundaries of what’s possible, from pioneering TV phones in 1999 to foldable phones in 2019.
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Ministry of Communications and Information showcases a warm glimpse of family and community in latest CNY film
Ministry of Communications and Information showcases a warm glimpse of family and community in latest CNY film
Posted on February 5, 2024
by Brandon Yulolo
Made in collaboration with local director Royston Tan, the film titled ‘Extended Love’ by MullenLowe Singapore and MCI displays how Singaporeans value both their family and their community. 
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