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Category: Marketing

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Dentsu Creative's latest report focuses on actively pursuing the vision of the future amongst the industry
Posted on December 11, 2023
by Gian Japsay
 In an era of increased uncertainty about the future, "The Futures Less Traveled" urges brands and enterprises to use the opportunity to craft, innovate, and actively pursue the vision of the future they want to see. 
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Carousell Group launches report centred on championing sustainability through second-hand transactions
Posted on December 11, 2023
by Aliza Carmona
Multi-category classifieds and recommerce marketplace Carousell Group has launched its ‘Circular Economy Impact Report’ that showed how secondhand transactions have made a positive climate impact in greater Southeast Asia.
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Around 3 of 5 SG travellers note having at least one airline loyalty program: survey
Posted on December 11, 2023
by Gian Japsay
According to the most current YouGov Surveys data, three out of every five Singaporean customers (61%) are members of at least one airline loyalty program. 
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TikTok announces US$1.5b investment to GoTo’s e-commerce business in Indonesia
TikTok announces US$1.5b investment to GoTo’s e-commerce business in Indonesia
Posted on December 11, 2023
by Teddy Cambosa
In an official statement, both entities have said that this arrangement will allow both TikTok and GoTo to each serve Indonesian consumers and MSMEs more comprehensively.
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IPG Mediabrands teams up with The Insight Hive to expand to Sri Lanka
Posted on December 11, 2023
by Gian Japsay
IPG Mediabrands is a media and marketing solutions company. Interpublic Group has launched a partnership with The Insight Hive (Pvt) Ltd. for the establishment of two new organisations, UM Sri Lanka and Initiative Sri Lanka.
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Archibald Williams wins NBA account across APAC
Archibald Williams wins NBA account across APAC 
Posted on December 11, 2023
by Brandon Yulolo
Effective immediately, AW will be working with NBA across all digital, activation, and fan engagement communications to encourage people to watch, wear and play the game.
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Medallia names Nick Martin as new SVP of international to drive growth across EMEA and APAC
Posted on December 11, 2023
by Aliza Carmona
Enterprise experience platform Medallia, Inc. has announced the appointment of Nick Martin as its new senior vice president (SVP) of international to support the platform’s growth.
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Citi Commercial Bank updates campaign series to spotlight on homegrown entrepreneurs in multiple markets
Citi Commercial Bank updates campaign series to spotlight on homegrown entrepreneurs in multiple markets
Posted on December 7, 2023
by Teddy Cambosa
The series tells the stories of visionary leaders and how they grew their formidable businesses across Australia, China, Hong Kong, India, Malaysia and Singapore, and will run until April 2024.
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Lu Borges takes helm as TBWA\Media Arts Lab’s new chief communications officer
Posted on December 7, 2023
by Azunta Gaviola
Los Angeles – TBWA\Media Arts Lab, a bespoke agency dedicated to Apple, has recently announced the appointment of Lu Borges as its newly appointed chief communications officer. In this new role, Lu will lead the teams responsible for both internal and external communications, as well as oversee public...
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Klook completes US$210m funding to support business growth, financial stability
Klook completes US$210m funding to support business growth, financial stability
Posted on December 7, 2023
by Teddy Cambosa
The company will also collaborate with the new strategic investors in the region, to increase market share and boost growth, tapping into the fast-growing middle class in Southeast Asia. 
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