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Category: Marketing

Elastic hands integrated comms remit to WE Communications
Elastic hands integrated comms remit to WE Communications 
Posted on January 31, 2024
by Teddy Cambosa
Moreover, WE will draw on its full range of capabilities, including corporate reputation and brand purpose, media and influencer engagement, content development, digital marketing, and creative. 
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MARKETECH-PHOTOS-_1_
Lion & Lion launches new social media consultancy, ‘Social IntelliSync'
Posted on January 31, 2024
by Aliza Carmona
Digital agency network Lion & Lion has officially unveiled ‘Social IntelliSync’, a social media consultancy practice that underscores the agency’s commitment to pioneering creative solutions.
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What's NEXT 2024: Here's what B2B marketers should note for the future of work
What's NEXT 2024: Here's what B2B marketers should note for the future of work
Posted on January 31, 2024
by MARKETECH APAC
Despite financial constraints, 2023 saw B2B chief marketing officers embracing these challenges by enhancing their financial fluency, aligning with C-suite leaders, and emphasising the importance of brand building and creativity to gain a competitive edge.
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Generosity and inclusivity: FairPrice’s CNY campaign embraces the values of Year of the Dragon
Posted on January 30, 2024
by MARKETECH APAC
FairPrice has launched a new campaign in time for the Chinese New Year celebration, which brings to life the story of the ‘Dragon in the Great Race’ to portray FairPrice’s role in Singapore’s Chinese New Year celebrations.
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Samsung inaugurates first online-to-offline store in India
Samsung inaugurates first online-to-offline store in India
Posted on January 30, 2024
by Teddy Cambosa
According to Samsung, Samsung BKC aims to re-imagine the retail shopping experience and unlock new possibilities for their customers by bringing the best of both online and offline worlds. 
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GAC Group drives global expansion with GAC AION’s launch in Hong Kong
GAC Group drives global expansion with GAC AION’s launch in Hong Kong
Posted on January 30, 2024
by Brandon Yulolo
The brand launch event in Kowloon Bay featured the introduction of new energy vehicles and highlighted GAC AION's technological achievements, with GAC’s initiatives to promote the use of electric vehicles(EVs) in Hong Kong. 
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MARKETECH-PHOTOS
JD.com partners with Evri to support growth of European brands in China
Posted on January 30, 2024
by Aliza Carmona
JD.com (Jingdong) has announced its partnership with UK-based parcel delivery company Evri to empower and enable the further growth of British and European businesses in the Chinese market.
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Ericsson appoints Chafic Nassif as SVP, head of market area for Northeast Asia
Ericsson appoints Chafic Nassif as SVP, head of market area for Northeast Asia
Posted on January 30, 2024
by Brandon Yulolo
In his new role, Nassif will be overseeing Ericsson’s operations and market strategies in the Northeast Asia region and will be fortifying Ericsson’s position in the rapidly evolving telecommunications and technology landscape.
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Aleph expands partnership with Reddit to support advertiser, agency growth in several APAC markets
Posted on January 30, 2024
by MARKETECH APAC
Through the expanded partnership, Aleph will be in charge of developing and growing markets for platforms in the digital advertising space. With dedicated sales and support teams who are actively working in many areas, Aleph enables big platforms to expand into new markets and establish connections with...
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SGInnovate appoints MINISTRY as media performance agency
SGInnovate appoints MINISTRY as media performance agency
Posted on January 30, 2024
by Teddy Cambosa
Through the mandate, MINISTRY will develop and execute a comprehensive media strategy aligned with SGInnovate's mission of nurturing Deep Tech startups and talent. 
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