Category: Marketing
The debut episode, which recently premiered on Kamar Irama’s YouTube channel, features an intimate acoustic performance by IamNEETA at Shah Alam Extreme Park—just steps away from the now-defunct Senyap Cafe, where the band played its first-ever gig in 2012.
As younger travellers in Asia Pacific seek more than just perks and points, Marriott Bonvoy is reshaping the meaning of loyalty. Gen Z and Millennials are now looking for emotional connection, cultural resonance, and experiences that reflect their identity—and Marriott Bonvoy is responding with a bold...
Targeting young consumers in Malaysia and Singapore, the campaign champions hearty food as a simple comfort in a world obsessed with cold plunges and crystal healing.
Indonesia – PT Indonesian Paradise Property Tbk. (Paradise Indonesia) and Vacances (s) Pte. Ltd (Club Med) have signed a new memorandum of understanding (MoU) to jointly develop upscale all-inclusive resorts across Indonesia, aiming to boost the country’s tourism sector. The signing ceremony was held...
The partnership will see PHD take charge of global media planning and buying, marking OpenAI’s first formal engagement with a global media agency.
The appointment covers content creation, social media, and influencer marketing, with Tilt tasked to deliver a full-funnel digital strategy that builds pre-launch awareness and drives consumer engagement across online and retail touchpoints.
The awards aim to elevate regional talent and provide a prestigious platform for individuals, teams, agencies, and brands across Asia-Pacific to demonstrate how they are shaping the future of marketing.
UK – HSBC has appointed John McDonald as chief marketing officer, effective 1 October. In this newly created role, McDonald will oversee the integration of marketing and brand functions across HSBC’s four core business areas: Hong Kong, the UK, HSBC corporate and institutional banking, and HSBC international...
The upcoming BGC store will introduce two of ABC-MART’s retail formats to the local market: ABC-MART Standard and ABC-MART Grand Stage.
Brands are turning to smarter user targeting following a 14% global decline in shopping app usage, according to a report by measurement and analytics company Adjust.
![[Appointment] Mika Yamamoto x Veeam](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-Mika-Yamamoto-x-Veeam.webp)