Singapore – Allison Worldwide and Stagwell have appointed Margaret Key as chief executive officer of Allison Asia and executive director for Asia-Pacific for Stagwell, as part of efforts to strengthen their regional communications capabilities.
Key will assume the dual role on October 1 and will be based in Singapore, reporting to Allison Worldwide CEO Jonathan Heit. She brings more than 20 years of experience in strategic communications and leadership across the region.
In her new role at Allison Asia, Key will be responsible for business growth, expansion plans, and strategy across the region. Meanwhile at Stagwell, she will also guide regional market development and strengthen client engagement through closer integration with the global Stagwell network.
Most recently, Key was CEO of Publicis’ MSL Group for Asia-Pacific, where she led the transformation of the agency into a regional network and oversaw business growth and expansion. She previously held senior roles at Edelman and Burson-Marsteller in Asia Pacific. She also serves on the board of Verité, a global nonprofit focused on labor rights.
“Margaret is a proven force in our industry, and her appointment signals an exciting new chapter for our Asia Pacific clients and communications business,” said Ray Day, executive chair at Allison Worldwide and vice chair at Stagwell. “She also shares our dedication to every client’s success through a world-class team delivering world-class results.”
“I’m honored to take on these roles at such a pivotal time for both brands,” said Key. “Allison and Stagwell each have a very positive reputation in the marketing landscape, and I look forward to working with our talented teams across Asia to deepen our cultural relevance, accelerate innovation and drive sustained growth for our clients.”
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