Singapore — Ebiquity has recently named Deanson Lee as its new general manager for Southeast Asia, a move that is part of the company’s strategy to strengthen its regional leadership and meet the rising demand for sophisticated media performance solutions.
Appointed on August 19, Lee will join Ebiquity from Havas Media Group Singapore where he previously served as managing director of digital, as well as for Arena Media Singapore. With over 15 years of experience, he is a seasoned senior leader with expertise in digital transformation and aligning technology with operational change.
Leela Nair, Ebiquity’s managing director for Asia Pacific, commented on the appointment, stating, “His deep industry knowledge, proven track record in digital transformation, and passion for innovation will be instrumental in advancing our growth and enhancing client value across Southeast Asia.”
Lee also expressed his excitement about his new role, emphasising his focus on helping marketers achieve “true media effectiveness” by aligning partners, talent, technology, and operational agility.
His background is expected to be instrumental in helping clients navigate the increasingly complex media landscape, especially at a crucial time where the industry is being reshaped by AI-first approaches.
