Category: Marketing
Effective April 1, PHD’s appointment covers OPPO’s online and offline media planning, as well as its strategy and thought leadership processes.
The findings revealed that on a quarterly basis, every 1 in 4 orders placed with partners are from customers who have ordered from the same restaurant at least 2-3 times. Additionally, 10% of orders represent customers who have ordered 4-5 times, while 5% consist of customers who have ordered 10 times...
Moreover, data from YouGov suggests that younger Singaporeans are more likely than older adults to consider Mother’s Day a legitimate event. 71% of Singaporeans who are GenZ consider the day to be a proper occasion, compared to 24% who say otherwise.
Mediacorp, the Singaporean state-owned media network, has named Jacqui Lim as its new chief commercial officer to drive revenue growth and unlock new business opportunities for the company.
For our latest Top Story feature, we spoke with Timothy Chan, executive creative director and partner at GOVT Singapore to learn more about this extended mandate, reflections on their past works with SDC, and what this three-year extension means for them as an agency.
Lemma’s new look and feel represents its continued commitment to innovation while reinforcing its position as a leading global omnichannel supply-side platform offering trust, transparency, control, and flexibility to its stakeholders.
Hoppr and Yahoo Advertising are slated to offer highly focused advertising options according to Singaporean households' viewing habits and interests. Through this collaboration, targeted TV advertising will advance, and a new era of advertising through ATV technology will be launched. By ensuring that...
Customer engagement platform Twilio has named Chris Koehler as its new chief marketing officer to drive global marketing strategy.
WSJ editor-in-chief Emma Tucker said, “Some of these changes are structural: We are bringing together our business, finance and economics coverage. Some are geographic: We are shifting our center of gravity in the region from Hong Kong to Singapore, as many of the companies we cover have done.”
Chinabank’s reputation as a financial institution that understands its customers' needs in a dynamic environment. This is reinforced by the brand refresh campaign. ‘Focused on You,’ the bank's new tagline, reflects its steadfast commitment to serving and putting its clients' needs first. Its new jingle...
Most Recent Articles
Subscribe Now
