Category: Marketing
Hong Kong – 7-Eleven has expanded its ‘Grounds to Green’ upcycling programme through a new farm-to-table collaboration with Foodlink Foundation and local social enterprise New Life Farm, transforming used coffee grounds into fresh produce and two new 7-SELECT juices. The initiative marks the third phase...
Naga DDB Tribal said it remains focused on enhancing its integrated and network capabilities to deliver impactful brand experiences and continue serving as a trusted partner to brands navigating a changing marketplace.
Manila, Philippines — In collaboration with entertainment marketing agency LunchBox and social impact-focused creative agency Lennon Group, Some Nights I Feel Like Walking, a queer independent film directed by Petersen Vargas, has attracted strong interest in Philippine cinemas through an unconventional,...
United States – Chipotle Mexican Grill has signed a joint venture with South Korea’s SPC Group to open restaurants in Asia for the first time, with the first sites set to open in South Korea and Singapore in 2026. Scott Boatwright, chief executive officer of Chipotle, said the company sees Asia as a...
Ho Chi Minh, Vietnam – JCB International Co., Ltd., the global subsidiary of Japan’s only international payment brand, has introduced its new brand message in Vietnam: “Japan Cùng Bạn” which translates to “Japan with You”. The initiative marks a key step in strengthening JCB’s cultural and commercial...
The campaign’s theme, translated as “Play and Build Together” and “Create Memories and Stories,” emphasises LEGO play as a way to foster creativity, imagination, and bonding among family and friends.
Singapore – The future Audi F1 Team has signed a multi-year partnership with adidas, making the German sportswear giant its official apparel partner as it prepares to enter Formula 1 in 2026. The agreement will see adidas design and produce a full range of high-performance gear for the team’s drivers,...
United States – Vimeo, Inc. has entered into a definitive agreement to be acquired by Bending Spoons in an all-cash transaction valued at approximately $1.38b. Under the terms of the deal, Vimeo shareholders will receive $7.85 per share in cash, representing a 91% premium over the company’s 60-day volume-weighted...
Under the new structure, Wells will guide TBWA\Australia in advancing its Disruption® philosophy, which the agency says will provide greater commercial impact for clients and expanded opportunities for talent.
India – Flipkart has announced a new advertising campaign ahead of its flagship Big Billion Days sale, featuring one of India’s most recognised academic figures — Dr R.D. Sharma. This marked the mathematician’s first appearance in a commercial campaign to launch on September 23. The promotional...
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