Category: Marketing
An essential component of omnichannel marketing is the implementation of chat platforms as a lead generation tool. By facilitating one-to-one conversations between a brand and customers, businesses can customise interactions to align with customer preferences, introduce their latest products or services,...
With this in mind, Dove will accelerate its efforts to champion transparency and diversity and take action to shatter beauty stereotypes in new and emerging media. Dove is renewing its vows to protect real beauty – committing to never using AI to represent real women in its ads.
Inspired by the friendships enjoyed by renowned Disney characters such as Mickey Mouse, Minnie Mouse, Donald Duck, and others, the limited-edition Starbucks "Sip of Joy" collection was created. The goal of this collection is to spread Mickey and Friends' optimism to people of all ages throughout the...
Multinational personal care corporation Kimberly Clark has partnered with Ogilvy Malaysia to launch its newest ‘Scott Calorie Absorber Pro’ campaign, taking a new approach to health and wellness with Scott Kitchen Towel.
Multinational hospitality company Accor has partnered with content studio Beautiful Destinations to launch its newest campaign that uses video content to inspire wanderlust and reinforce brand love.
With the title "Ideas Come to Life," the brand's latest video demonstrates its dedication to bringing any idea to life, no matter how unusual. Customers are challenged to push the boundaries of their inventiveness in their living spaces and to aim for lofty goals.
In this campaign, BSAPIC collaborated with a diverse group of artists, creative technologists, precision drivers, and motorsport enthusiasts to reimagine the traditional tyre.
Through the mandate, Socialyse will be responsible for content production, social media strategy, and administration focused on boosting consumer engagement for AIA Singapore. The appointment will take effect in April 2024.
Mercedes-Benz Thailand has partnered with creative agency TeamXThailand (BBDO Bangkok) to unveil its latest campaign that sheds light on the inspiration behind the discovery of a beloved Thai name, ‘Benz’.
The third and final installment, starring iconic Singaporean actor Henry Thia, is aimed at sharing the electrification of public transportation driving environmental benefits.
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