Category: Marketing
In an exclusive conversation with MARKETECH APAC, Ravi said, “I am entrusted with shaping and implementing our comprehensive branding and marketing strategy. This strategy is designed to enhance brand recognition and become a top-of-mind travel companion for ASEAN travelers, aligning with our business...
DDB Mudra Group has promoted its current national strategy head, Menaka Menon, to the role of president and managing partner for growth and strategy to lead the agency’s South office.
These openings mark TUMI’s commitment to delivering sleek, sophisticated and inviting spaces to travellers, redefining and reinvigorating travel retail with an expanded and refreshed presence at major international airports throughout Asia.
McCann Worldgroup has an existing 27-year partnership with L’Oreal Groupe in Thailand. This extended agency collaboration with the L’Oreal Paris brand will further deepen the engagement between both parties, centered around growing digital, social media and influencer capabilities.
Riot Games has partnered with Digitas Singapore, a networked experience agency under Publicis Groupe, and Heckler Singapore, a video production studio, to launch an animated music video featuring the girl group XG for its anticipated VALORANT Champions Tour Pacific.
The 2024 Adobe Digital Experience Partner Awards were announced during the event, recognising alliance partners who have made substantial contributions to joint customer success, demonstrated proficiency in Adobe technology, and have continued to expand their Adobe practices in the Indian market.
Most talents willing to move to Singapore come from neighbouring countries and seek job opportunities in the marketing and media industries, a global study from Boston Consulting Group (BCG) revealed.
The brand refresh aims to capture the vibrant, youthful spirit of the company and appeals to Gen Z around the world–seeking opportunities to create and celebrate in their everyday lives.
VML has appointed Alfred Wong as chief creative officer of VML Hong Kong. He has started his post and will report to Maggie Wong, CEO of VML Hong Kong.
FINN Partners, a global integrated marketing and communications agency, has promoted Annouchka Behrmann, a former senior partner, to managing partner, Hong Kong. Meanwhile, Cathy Feliciano-Chon will take on a new job as managing partner, strategic development, Asia Pacific, after her former position...
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