Category: Marketing
Mumbai, India — Dentsu India has announced the launch of the Dentsu Podcast Network (DPN), a new vertical aimed at helping brands reach audiences through podcasting. The initiative reflects the growing importance of audio content in the Indian media landscape and is positioned as an integrated part of...
The initiative, called ‘Jelajah Hong Kong,’ is HKTB’s first campaign focused on Muslim travelers. It is designed to address faith-based needs such as access to halal food, prayer facilities, and privacy considerations—factors that can influence travel planning for Muslim visitors.
USA – Mastercard has appointed WPP Media as its new global media agency, taking over strategy, planning, and buying responsibilities in a move valued at US$180 million. The win sees Mastercard end its decade-long relationship with Carat under dentsu, marking a significant shift in the brand’s media approach....
DEPT said his ability to unify complex ecosystems for real-time personalisation and business impact will play a central role in supporting clients in India.
Philippines — A new report from Magnite reveals how Filipinos are engaging with ad-supported streaming services through connected TV (CTV) technologies and smartphones, showing an 80% increase of Filipinos streaming from the previous year, with users using an average of six streaming services. According...
AUSTRALIA – Launching its first-ever and major brand campaign, Australian-owned betting platform Picklebet, with Melbourne-based advertising agency, Kerfuffle, advances to offer an online platform for major sports and racing betting mediums. Since 2017, Picklebet has served as a multi-betting platform...
Singapore – Australian frozen yogurt brand Yo‑Chi has launched its first international flagship store at Orchard Central, Singapore on August 15—marking the brand’s global step in its mission of ‘Sharing the Chi’. To introduce the brand to Singapore, Yo-Chi has tapped influencer agency Kobe for an influencer-led...
Singapore – TBWA\Media Arts Lab, Apple’s bespoke global creative agency, has appointed Dennis Kung as executive creative director (ECD) for Southeast Asia, where he will oversee the agency’s creative direction across the region. Kung brings more than a decade of experience across North America and Asia,...
In this exclusive interview with MARKETECH APAC, Tay unpacks why creativity isn’t just compatible with efficiency — it’s the driving force that makes modern marketing truly effective.
Singapore – Colgate-Palmolive has tapped K-pop sensation and beauty icon IU to front its latest Colgate Optic White Purple campaign, positioning oral care as an essential part of the beauty routine. The campaign, developed by WPP CP with Ogilvy teams in Singapore, Hong Kong, and Korea, alongside WPP...
