Category: Marketing
India –Flipkart partnered with integrated advertising agency SW Network to launch an eye-catching experiential campaign at New Delhi’s Nexus Select Citywalk mall, showcasing the Motorola Edge 60’s built-in stylus through a live, large-scale doodle activation. As part of the campaign, the courtyard at...
Through pop-ups at local festivals and shopping malls, high-energy sports event takeovers and viewing parties, Max transformed everyday spaces and activities into immersive experiences across the region.
The provocative film that can only be viewed on SBS sits within a larger campaign, created by Droga5 ANZ, part of Accenture Song. Directed by Damien Shatford from The Sweetshop.
The Public Relations Society of the Philippines (PRSP) is condemning the alleged use of fake social media accounts to spread disinformation against the Philippines’ claims in the West Philippine Sea.
China – In celebration of ‘I Love You 520’ Day, global skincare powerhouse SK-II has unveiled a new campaign with iconic Asian rock band MAYDAY, blending music and beauty to honour love in its most genuine form. The campaign features MAYDAY’s hit love song ‘First Love Once Again’, from their sixth Mandarin...
Developed in collaboration with production house CRATER, the campaign captures the aspirations of its target audience while showcasing the GMC Yukon Denali’s professional-grade capability and promise to deliver more in every moment.
Creative agency The Secret Little Agency (TSLA) has appointed Ng Li Ting as business director to boost its earned media capabilities.
China – LUX, together with VML Singapore, has unveiled a new campaign that challenges deep-rooted naming traditions in China—encouraging women to reclaim their identity by creating meaningful, modern names that celebrate who they truly are. As part of the campaign, LUX and VML Singapore launched ‘Reclaim...
Socially-led creative agency We Are Social Singapore has promoted Daniel Foo to executive creative director.
Under his new remit, Jordan will be responsible for leading Quantcast’s strategy and commercial operations across APAC, from the company’s Singapore office.
