Category: Marketing
Vietnam – Hòa Phát Steel, one of Vietnam’s major steel producers, has launched a new branding campaign with Dentsu Redder, presenting the steelmaking process through stylised choreography and visual storytelling. The 30-second TVC, titled “Chất Thép Hòa Phát – Năm Châu Gật Đầu” (“Approved Worldwide”),...
The United International Pictures is bringing the ‘Jurassic World Rebirth’ to life through an out-of-home (OOH) experience in collaboration with EssenceMediacom and Asiaray Singapore.
This newly created role reflects Archetype’s commitment to transforming its consulting model and service offerings to meet the evolving needs of clients – who are navigating increased complexity, rising expectations, and a rapidly changing communications landscape.
India – McDonald’s India, in collaboration with DDB Mudra Group, has turned a viral Instagram reel into a heartwarming brand moment—recreating a hand-drawn fries box made by a husband for his wife and delivering it as a surprise to the couple. The reel, posted by content creators @patnijipatikijodi,...
Clare joins Enigma after a decade in the role of resource & creative services director at BMF Australia. Her resume also includes a stint as creative services director at Saatchi & Saatchi.
In MARKETECH APAC’s latest Agency Leadership Decoded, Eunice Tan, group CEO at TSLA, shares how she leads with an approach that blends creativity and innovation, turning it into a culture.
In his new role, Teck Seng will oversee all of Sun Life Financial’s operations in Malaysia, spearhead strategic growth, and drive business innovation. The insurer currently manages RM7 billion in assets under management.
The Tourism Authority of Thailand (TAT) has launched its international ‘Be My Guest’ campaign, aiming to boost the nation’s cultural influence and tourism.
Indonesia – The Indonesian government is considering new tax regulations that would require e-commerce platforms to withhold a portion of sales income from sellers, according to a Reuters exclusive citing two industry sources familiar with the matter. Under the proposed policy, platforms would be obligated...
Thailand – The National Blood Centre and Thai Red Cross Society are inspiring a new generation of blood donors through an emotion-driven blood donation campaign. The new public service campaign was developed in partnership with SuthisakStudio, the Advertising Association of Thailand (AAT), and the Marketing...
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