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Category: Marketing

Bentley
Bentley Motors’ global campaign to connect with younger generations by blending modernity with tradition
Posted on June 13, 2024
by MARKETECH APAC
The film delves deeply into several aspects, such as the music featured in the Bentley Record Room, the design features found in Bentley Home, and Bentley Extraordinary Journeys. Through genuine, unusual, and elevated methods, the numerous transitions explore a balance of polarities unique to the brand,...
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Now Comms Asia announces appointment of Joe Sen as group managing director
Now Comms Asia announces appointment of Joe Sen as group managing director
Posted on June 13, 2024
by Teddy Cambosa
Sen has a robust background in crafting and executing successful marketing strategies for the world's top brands. His curiosity, passion for people and love for storytelling have driven his numerous successes, positioning him perfectly to hoist Now Comms Asia's strategic capabilities. 
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Stagwell expands APAC capabilities with 4 new additions to its global affiliate network
Stagwell expands APAC capabilities with 4 new additions to its global affiliate network
Posted on June 13, 2024
by Brandon Yulolo
These four new affiliate partnerships strengthen Stagwell's reach in the fast-growing Asia Pacific region, adding additional full-service advertising and design, digital experience, and affiliate marketing capabilities to the network's suite of client solutions.
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Quantcast appointment
Quantcast announces multiple key appointments for Singapore, Australia offices to boost client, commercial growth in APAC
Posted on June 13, 2024
by MARKETECH APAC
Quantcast, a global advertising technology firm, has announced the appointment of three additional sales executives to its teams in Singapore and Australia, highlighting the company's continued commitment to client and commercial growth in the area. The appointments will take effect immediately. 
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Publicis Groupe wants to cut through exaggerated AI promises with ‘BSBot’
Publicis Groupe wants to cut through exaggerated AI promises with ‘BSBot’
Posted on June 13, 2024
by Teddy Cambosa
With the BSBot, clients will be able to record audio or upload images and text from keynote speeches, meetings, presentations, articles and press releases about AI. Once inputted, they will receive an immediate analysis that translates AI hype and jargon to real talk, and highlights critical questions...
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VaynerMedia officially launches in India, Salman Moin to lead local operations
VaynerMedia officially launches in India, Salman Moin to lead local operations
Posted on June 13, 2024
by Teddy Cambosa
Through the official launch, VaynerMedia India will be led by Salman Moin as its country manager, and he will be reporting to Tim Lindley, managing director for Asia-Pacific at VaynerMedia. Step1 will also seamlessly integrate into the overall VaynerMedia family following the launch.
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ben-miles-rga
R/GA elevates Ben Miles to new role as chief design officer for APAC
Posted on June 13, 2024
by Aliza Carmona
Creative innovation company R/GA has elevated Ben Miles to the newly established role of chief design officer for APAC, where he will spearhead design innovation across the region.
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Milton
Milton encourages parents to get the ideal tupperware for kids back to school in new campaign via Posterscope
Posted on June 11, 2024
by MARKETECH APAC
Milton provided the goods for every parent's taste and need through the campaign, which was managed by Posterscope, an out-of-home (OOH) specialist agency from Dentsu India. This campaign acted as a reminder to encourage purchases as the summer holidays drew to an end. 
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huskee-trends
Huskee Digital introduces ‘TRENDS’ to elevate TikTok marketing for brands
Posted on June 10, 2024
by Aliza Carmona
Huskee Digital, a local creator commerce marketing agency specialising in transforming stories into sales on TikTok and other platforms, has launched ‘TRENDS’, its official training arm designed to empower brands to harness TikTok’s full potential for business growth.
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blue-insurance-OMG
Blue Insurance Limited teams up with OMG HK to drive high accuracy, engagement in new pDOOH campaign
Posted on June 10, 2024
by Aliza Carmona
Blue Insurance Limited has tapped Omnicom Media Group (OMG) Hong Kong for its latest programmatic digital out-of-home (pDOOH) campaign that featured a retargeting strategy plan to achieve high accuracy and audience engagement.
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