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Category: Marketing

SEEK’s latest brand campaign uses compelling imagery to spotlight better job matches
SEEK’s latest brand campaign uses compelling imagery to spotlight better job matches
Posted on April 24, 2024
by Teddy Cambosa
For employers, the new platform deploys AI models to assess talent suitability and provide highly personalised recommendations by processing data from various sources, including resumes, job ad descriptions, and the employer’s past behaviours. This allows employers to hire fast and right.
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I&CO strengthens APAC presence with new Singapore office
I&CO strengthens APAC presence with new Singapore office
Posted on April 24, 2024
by Brandon Yulolo
The new office in Singapore marks the second in Asia, following its Tokyo office in 2019, and will be spearheading business development in the Asian market.
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Australian B2B agency Green Hat launches Singapore office with key APAC appointment
Posted on April 24, 2024
by Aliza Carmona
B2B full-service marketing agency Green Hat has announced its expansion to Singapore with a new office and the appointment of Shawn Low as the new Singapore director to spearhead the agency’s growth across APAC.
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foodpanda, The Trade Desk partner up to provide brands with data-driven retail media solutions
foodpanda, The Trade Desk partner up to provide brands with data-driven retail media solutions
Posted on April 23, 2024
by Teddy Cambosa
This enables brands to engage with foodpanda customers on the open internet via The Trade Desk’s platform across channels such as OTT, music streaming, mobile apps, gaming, and websites, expanding their reach beyond foodpanda’s integrated advertising solution, panda ads.
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Stagwell expands presence in Asia with addition of Indonesian agency Leverate Group to global affiliate network
Posted on April 23, 2024
by Aliza Carmona
Global marketing and communications group Stagwell has announced it has added the Leverate Group, an integrated and independent full-service agency based in Indonesia, to its expanding Global Affiliate Network.
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Dove encourages Filipinas to raise their arms for change in new campaign with Ogilvy SG
Dove encourages Filipinas to raise their arms for change in new campaign with Ogilvy SG
Posted on April 23, 2024
by Teddy Cambosa
The initiative, conceptualised alongside Ogilvy Singapore, stems from the recognition of underarm shaming as a persistent issue that diminishes women’s self-esteem and confidence. 8 in 10 Filipino women won’t raise their arms because of underarm insecurity. 
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Singaporean omnichannel secondhand fashion destination REFASH announces expansion to HK
Singaporean omnichannel secondhand fashion destination REFASH announces expansion to HK
Posted on April 22, 2024
by Teddy Cambosa
Hong Kongers can look forward to a specially-curated inventory of ‘brand new with tags’ (BNWT) women’s fashion from popular Singapore and other leading Southeast Asian brands, which are otherwise unavailable in the Hong Kong market.
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Majority of Singaporeans adjust shopping habits to support sustainable environmental initiatives
Posted on April 22, 2024
by Aliza Carmona
Around 70% of Singaporeans have adopted carrying a reusable shopping bag as a common practice to cut back on plastic use, a survey from YouGov revealed.
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Apple to invest $250m in growing SG campus at Ang Mo Kio
Apple to invest $250m in growing SG campus at Ang Mo Kio
Posted on April 22, 2024
by Teddy Cambosa
Today, Singapore serves as a central operations centre for Apple in the region, and is a hub for critical roles in software, hardware, services, and support. The country is also home to three vibrant Apple Store locations.
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Singapore-based florist Petite Fleur expands to Indonesia
Singapore-based florist Petite Fleur expands to Indonesia
Posted on April 22, 2024
by Brandon Yulolo
Petite Fleur's decision to expand into Indonesia is backed by extensive market research, which identified an opportunity for same-day fresh and premium flower delivery services in Jakarta.
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