Category: Marketing
LG Electronics (LG) has launched its latest global campaign called ‘Optimism Your Feed’ which helps bring more balance to social media feeds with positive social media content.
UM's Canteen responsibilities include performance, above-the-line media strategy, planning, and purchasing. The goal in this mandate is to grow supporter numbers in order to reach more young people impacted by cancer.
The shift from its former brand message ‘It's In the Details’ heralds a new purpose for Epson to go beyond product excellence and leverage on technology as a way to enrich communities.
The Monkeys, part of Accenture Song, has bolstered its creative department with the appointment of former Goodby Silverstein & Partners creative team members Lennie Galloway and Thomas Gledhill as its new associate creative directors.
This partnership marks a significant step in GRA's digital communications journey to raise awareness of the role of GRA and increase the visibility of the GRA brand.
MARKETECH APAC recently spoke exclusively to Ken Mandel, regional managing director and head of GrabAds and brand insights at Grab to learn more about the benefits of RMNs for advertisers and what case studies should the industry note in terms of RMN application.MARKETECH APAC recently spoke exclusively...
The 'Work & Study' program at MBCS Academy is especially intended for school dropouts from Malaysian B40 SPM and STPM classes, which correspond to families from the lowest 40% of income earners in Malaysia. Successful applicants can pursue a subsidised diploma or degree program at a partner university,...
These strategic partnerships with Megaworld and Vinpearl are driven forward by Trip.com Group's 'Local Focus, Global Vision' ethos, aimed at enhancing the travel experience for inbound and domestic travellers.
Manila, Philippines – With the rise of short-form content within the marketing industry through Tiktok and other social media platforms, memes have integrated itself as the emerging marketing strategy for brands and companies to garner interest towards their campaigns. One such company who jumped in...
It is also worth noting that the campaign follows the news in March this year that AliExpress became the first exclusive global e-commerce partner of said sporting event, which will happen from June 14 to July 14 in 10 host cities across Germany and will see 24 national teams compete.
