Category: Marketing
Interestingly, markets such as Australia, Japan, New Zealand, and South Korea report more deliberate solo viewing moments in living rooms, indicating a mix of intentional and passive consumption patterns.
Hong Kong – Olay has teamed up with Grey Hong Kong to launch a bold new campaign that breaks away from filters and retouching, spotlighting unfiltered beauty and real skin transformation. Titled ‘28 Frames Later’, the campaign invites participants to document their skincare journey using Olay’s Advanced...
Agency network Havas has expanded its partnership with online research data and analytics technology company YouGov to span more networks.
Japan – Independent creative agency UltraSuperNew has appointed creative talent Diana Ganea—formerly of Wieden+Kennedy Tokyo—as art director in its Tokyo office. Ganea will be working across accounts such as SKYN, Sheraton, Jameson, and the interactive music-learning platform Yousician, bringing a style...
Suncorp has long advocated for greater investment in resilience and mitigation initiatives to reduce the impacts of extreme weather at both a community and household level - Haven is the insurer’s groundbreaking next step in this mission.
India – Wondrlab, a platform-first martech startup, has joined forces with VerSe Innovation, Signing Hands Foundation, and Lucifer Music to launch ‘The Right Sign’—a bold cultural initiative that aims to normalise Indian Sign Language (ISL) by weaving it into India’s vibrant rap scene. As part of the...
‘Cultural Power’ is the advantage M+C Saatchi Group creates by leveraging a three-part approach.
The new relationship is created by the two brands’ shared affinity for creativity, entertainment, and innovation, to bring fans together around the globe through unforgettable and one-of-a-kind experiences.
Singapore – In a bid to sharpen its regional focus and unlock new growth opportunities, Club Med has unveiled a major restructuring of its Asia Pacific operations, including the consolidation of business units and key leadership appointments. As part of its major restructuring, Club Med is consolidating...
Ogilvy APAC has consolidated all its social marketing offerings under the Social@Ogilvy banner, providing a suite of solutions for its clients in the region.
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