StarHub rolls out ‘We Got You’ campaign highlighting seamless connectivity

Singapore — StarHub has introduced a new brand platform ‘We Got You’, created in partnership with its creative agency of record TBWA\Singapore. The platform launches alongside the company’s new 5G Unlimited+ plans and is positioned to highlight StarHub’s focus on reliability, care, and seamless connectivity.

The campaign shifts the emphasis away from data and speed comparisons, instead centring on the idea of connection and peace of mind. Central to the creative execution are the ‘Hublings’, a set of green characters designed to personify StarHub’s promise of dependable service. The characters appear throughout the campaign as silent, supportive presences intended to reflect the brand’s commitment to making everyday digital interactions effortless.

Jun Shea, vice-president of consumer marketing at StarHub, said, “We Got You is more than a campaign; it’s our brand promise in action. In our hyperconnected world, we believe staying connected should be simple, seamless, and worry-free. Our new 5G Unlimited+ Plans and adorable Hublings aim to deliver just that.”

The campaign also includes a film that depicts the Hublings carrying out tasks in the background to support customer experiences, reinforcing the theme of quiet reliability. 

According to Peter Khoury, chief creative officer for TBWA\Asia & Singapore, “At its core, ‘We Got You’ is a brand promise of care and connection, and the Hublings are our creative way of personifying and showing that in action. The all-green characters are warm, playful, and delightfully human, representing StarHub’s consistent and personal dedication to its customers.”

Meanwhile, the launch coincides with StarHub’s 5G Unlimited+ plans, which the company describes as offering unlimited 5G local data, global roaming, and contract-free options. The plans are intended to provide users with more flexibility and a worry-free experience.

‘We Got You’ also marks a significant output in StarHub’s partnership with TBWA\Singapore, which has been the company’s creative agency of record since 2023. The campaign will roll out across Singapore from November 14, 2025, appearing on social media, YouTube, bus wraps, outdoor placements, and other digital formats.